For basic background information, advertisement collections, and links to other related resources, check out these reference sources:
- Encyclopedia of Sports Management and Marketing
Overview of the state of sports management and marketing today.
An audiovisual library of more than 120,000 U.S. and international advertisements (1999-present), including Television, Digital, Print, Radio, and more. Content originates from over 20,000 advertising agencies, each providing critical information, such as Title, Agency, Advertiser, Brand, Taglines, and full credits.
“World Advertising Research Center” contains best practice case studies covering advertising, marketing communications and branding. WARC helps identify effective advertising practices, industry trends, and is a gateway to its own publications (e.g. Admap, International Journal of Advertising) and to videos from advertising campaigns.