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RMT: Finding Background Information
For basic background information, advertisement collections, overviews, and links to other related resources, check out these reference sources:
An audiovisual library of more than 120,000 U.S. and international advertisements (1999-present), including Television, Digital, Print, Radio, and more. Content originates from over 20,000 advertising agencies, each providing critical information, such as Title, Agency, Advertiser, Brand, Taglines, and full credits.
An online database that tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.
- Business Insights: Essentials
Database to research all business and management topics. Includes directory listings for over 300,000 companies as well as company profiles, industry rating, product brands, company performance ratings, investment reports and ratings, industry statistics, financial overviews, financial ratios, etc.
- Mergent Online
Financial information of public company -- US Company Data Direct, which contains more than 10,000 U.S. companies (including EDGAR (SEC) filings) and International Company Data Direct, which contains more than 17,000 non-U.S. companies.
- Hoover's Company Profiles
Contains proprietary information about public and non-public companies and key executives.
Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data.
- MarketResearch.com Academic
Market research reports covering the following industries and categories: business services, consumer goods, food and beverage, demographics, heavy industry, life sciences and technology and media. Sources for reports include Kalorama Information, Packaged Facts, Simba Information and Specialists in Business Information (SBI).
- Plunkett Research Online
Takes you directly to industry-specific research portals for the most important business sectors, from energy to e-commerce and retailing to financial services.
BUA: Finding Articles
For articles from journals, newspapers, and other periodicals, check out these article and abstract databases:
- ABI/INFORM Collection
Index and abstracts to articles from leading business and management publications, including English-language titles from outside the U.S.
- Business Source Elite
Full-text coverage for nearly 1,100 business publications and economics journals, including nearly 500 peer-reviewed publications.
- Communication Source
Offers abstracts and indexing as well as full-text content from publications worldwide pertaining to Communication, Advertising, Linguistics, Rhetoric and Discourse, Speech-Language Pathology, Media Studies and other fields relevant to the discipline.
Provides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich Web sites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.