Skip to main content
Syracuse University Libraries

Newhouse School of Public Communications - Guide to Resources @ Syracuse University Libraries

SU Libraries' recommended research starting points for Newhouse School students and faculty

Simmons Insights (formerly Simmons Oneview)

A specific set of Simmons data available here called "Simmons Connect" provides metrics of reach, time spent and activity involving consumer interaction with online and mobile technologies.

Some additional notes regarding the Simmons database:

  • The SU Libraries subscription has a fifty (50) simultaneous user limit.
  • SU  NETID login is required to access this content (especially for access from off-campus locations).
  • If when clicking into the database, you receive a compromised webpage security message, click your way thru that by clicking “yes.”..and/or “add exception” – depending on the message you see.

Downtimes:  Simmons software upgrades occur on Wednesdays - 9 PM ET - access restored as soon as possible, but Simmons reserves right to keep the system offline until 6 a.m. ET the following Thursday morning; System maintenance is also performed the first Saturday of each month between 10 a.m. and 3 p.m. ET.

  • In addition to help appearing on this SU Libraries subject guide, Simmons questions can also be directed to Public Communications Subject Librarian, Michael Pasqualoni (315) 443-3715

Simmons Training

See below for a link to a 61 page Simmons Insights User Guide PDF 

please note: 

  • The user guide is current as of 2019-2020
  • Ignore references in the guide to use of personal usernames and passwords, which are not applicable to the access available via SU Libraries
  • Ignore references to features and tools not part of SU's institution wide academic subscription at this time (such as, SimmonsLocal, Data Haul, Edge and Brand Catalyst) || Some are unavailable because of subscription expense/others unavailable because institutional licensing for that tool or data set is not offered to colleges and universities
  • The additional PDF on "how to interpret crosstab data" originates from the legacy Simmons Oneview platform, but its central explanations remain relevant to your interpretation of data cross-tabulations created within Simmons Insights

 

Video Tutorials- Searching Simmons Insights

Brief introduction to Simmons Insights (5 mins)

Detailed Introduction to Simmons Insights (29 mins)

Citing Simmons

This example assumes one has retrieved data or otherwise built a cross-tabulation using Simmons' adult survey (NHCS)

  • MRI-Simmons (2017).  Spring 2017 NHCS Adult Study 12 Month [Data File].  Retrieved from Simmons Insights Database.

*Edit your citation accordingly to indicate the survey year one has actually used and/or to reflect instances when the data or cross tabulation comes from a survey (i.e., study) within Simmons of those other than adults (such as the “Simmons Connect” studies).  For example:

  • MRI-Simmons (2017).  Spring 2017 Simmons Connect Study [Data File]. Retrieved from Simmons Insights Database.