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Syracuse University Libraries

Business Information Guide

Market Research Reports & Statistics

Products & Market Share

Consumer Data (Demographics, Product Usage, and Surveys)

Guide to MRI University Reporter

Below are two PDF handouts from GfK Mediamark Research & Intelligence with guidance on how to explore MRI data and how to interpret results seen in the MRI "University Reporter" interface:

NOTE: Additional sources for demographic data may be found on the "Data & Demographics" tab (on the left sidebar) of the Business Information Guide.

Additional Resources (in print)

All call numbers refer to Bird Library.  Open title links for specific shelving location at SU Libraries.

Business Statistics of the United States

The U.S. economy -- Industry profiles -- Historical data -- State and regional data.

(Call Number: HC101 .A13122)

International Financial Statistics Yearbook

Contains available annual data gathered by the International Monetary Fund for over 30 years for countries appearing in the monthly issues of IFS. There are some additional time series in country tables and some additional tables of area and world aggregates.

(Call Number: HG3881 .I6101)

International Marketing Data and Statistics

Brings together business and marketing statistical data compiled by Euromonitor spanning 24 years from 161 non-European countries around the globe, including the USA, Asia-Pacific and Latin America.

(Call Number: HA42 .I56)

Market Share Reporter

Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry. Data also available through subscription to Business Insights: Essentials.

(Call Number: HF5410 .M35)