For a demonstration of how to search some of the market research databases listed on this page, refer to the Market Research Video Tutorial.
Guide to MRI University Reporter
Below are two PDF handouts from GfK Mediamark Research & Intelligence with guidance on how to explore MRI data and how to interpret results seen in the MRI "University Reporter" interface:
The following market research resources video tutorial (which complements the Nuts and Bolts of Great Business Plans page of the Business Information Guide) is part of a series of four video tutorials developed by Business, Management and Entrepreneurship Librarian Stephanie JH McReynolds to support EEE 457 students as they develop their Capstone business plans. Although developed with EEE 457 students in mind, anyone who is interested in learning more about market research resources offered by Syracuse University Libraries is welcome to view. If something interests you, please check it out. For instance, maybe you already know a lot about eMarketer, but have never considered exploring Mintel Reports for market research.