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Syracuse University Libraries

Communications Management - Research Guide

A research starting points guide from Syracuse University Libraries for SU students studying Communications Management

Sage Research Methods Online (SRMO)

Sage The Natural Home for Authors, Editors & Societies

Sage Research Methods Online (SRMO). SRMO provides access to information about research methods compiled from a variety of Sage publications, including books/handbooks, articles, and the “Little Green Book” series, Quantitative Applications in the Social Sciences.  SRMO is searchable and browsable by author, and it includes a methods map, as well as video tutorials.  Results can be refined to focus on the discipline of media and communication.

Great resource for learning more about what comprises a specific research method, with a view into how that method was applied within specific published journal literature.

  • analysis of variance (ANOVA)
  • ethnography
  • focus groups
  • interviews
  • mixed methods
  • narrative analysis
  • qualitative research
  • quantitative data analysis
  • regression
  • sampling
  • social network analysis
  • structural equation modeling
  • surveys
  • time-series analysis
  • visual representations
  • ...and more