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Syracuse University Libraries

Communications Management - Research Guide

A research starting points guide from Syracuse University Libraries for SU students studying Communications Management

Librarian for the Newhouse School of Public Communications

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Michael Pasqualoni
he/him/his
Contact:
Bird Library -
(2nd Floor) Room 200
Use the "schedule online" link to book a research consultation, or contact me via email or phone to arrange a timeslot outside of those listed consultation hours
315-443-3715

Meet Your Librarian! - Michael Pasqualoni

Resources for Online & Distance Students

For overviews of policies and resources with online students in mind, visit SU Libraries guide to Resources for Online & Distance Students.

Look to the SU Libraries "Borrowing" Website for more information about physical book delivery for distance students.  That delivery makes use of the Library's Illiad Interlibrary Loan Service.  Please indicate "distance student" in the notes field of the Illiad form when requesting delivery of titles.  If encountering access trouble when visiting the library online, visit the site for "working off campus."

U.S. Public Policy News

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Encyclopedia of PR (ebook)

Contagious Magazine

Contagious Online access to the full run of Contagious Magazine (2004 thru present), including embedded images and video

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Help With Citing?

Need help on formatting the sources you cite in your academic writing (e.g., APA, MLA, etc.) or want access to full-fledged online bibliographic management systems-like "Zotero" or "Mendeley?"  Visit the SU Libraries Citation Support website.

  • Note: If using APA citation style, citations in recent articles of the Journal of Public Relations Research use the 7th edition of that APA publication manual as their guideline for that formatting (thus, an excellent source for current examples of how to properly format APA).

From the American Psychological Association, see their

  • APA 7th - Common Reference Examples
  • APA Blog
    (search queries here often provide additional guidance on formats for citing content types beyond scholarly books, or other than articles from newspapers, magazines, or academic journals - for instance, how to cite a tweet, or how to format film or television references, etc.)

Welcome to a Guide for Communications Management Students (Newhouse School of Public Communications)

Carnegie Library Reading Room

Database BEST BETS

Ebsco Host

Use of one of the two major citation databases is also highly recommended:

 

Six other BEST BET article databases are:

PR Week

P R Week

Weekly trade journal in public relations.  Current and back issue articles are available from SU Libraries via various third party database platforms (e.g., the databases Access World News (2013 - 2021) and ABI/Inform (2003 - 2021)).  Access World News coverage of articles from both the U.S. and U.K. editions offer the most recent currency,  ABI/Inform contains an extensive archive of older PRWeek articles but with a gap in access for the most recent back issues.

Instructions for access via Access World News:  From the home page of Access World News, click on the link located toward the top margin labeled A-Z Source List, type in PR Week and then scroll down to access points for both the U.S. and U.K. editions of PR Week.
 

Keyword search access via SUMMON at https://library.syracuse.edu:   As another keyword driven access point to recent or back issue
PR Week articles, click into Summon's advanced search page [click "options" to open up a wider range of Summon search result refinements] - then, select from the pull down menu the option for "publication title" and enter "PR Week" into the adjacent query window, then also click the radio button that says "exact match."  Additional search words or phrases of interest can be entered into subsequent query windows, entered as "all fields" searches - or  - if you prefer, limiting appearance of such words or phrases to the "abstract" (aka - summary) of the articles you retrieve from PR Week, via SUMMON
 

PRWeek (U.S.) - Print
Current Issues - 2nd floor, Current Periodicals Section - Bird Library
Back Issues - HD 59 P79 - off-site storage facility (request delivery via the Classic Catalog page for PRWeek (U.S.) - Print )
 

PRWeek Personal Digital Subscriptions:   PR Week digital offers online content in exchange for a free registration, as well as full digital archival access - together with optional premium features - via paid individual subscriptions (as of 2023, a non-discounted full subscription rate is  $296/year OR $29/month).  But for students with an email address ending in .edu who may choose to purchase a personal digital subscription to PR Week, that is available from that publisher at a substantially discounted annual student subscription rate of $139/year [when deciding whether to make that investment as a student, keep in mind the access to a great many major back issue articles in PR Week magazine are available free of charge, with some gaps as to currency via the databases Access World News and ABI/Inform].  And if one is working in Syracuse, current/recent print editions of PRWeek are received into the 2nd floor current periodicals area of Bird Library.

  Citation Databases

These two citation databases are powerful research tools that cover a vast scope of interdisciplinary subject matter involving all topic areas. Both also include "times cited" links that allow a researcher or author to follow-up on subsequent citation patterns for an article(s) of interest:

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Web of Science Logo

New at SU/SU Libraries since 2015-2016

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  Watch for the SULinks icon

SULinks icon

If you see this next to the record for an article in an SU Libraries database, click on it to see if the full-text is available online.