Use of one of the two major citation databases is also highly recommended:
Six other BEST BET article databases are:
Weekly trade journal in public relations. Current and back issue articles are available from SU Libraries via various third party database platforms (e.g., the databases Access World News and ABI/Inform, etc.). Access World News coverage of articles from both the U.S. and U.K. editions have the most recent currency, ABI/Inform also offers an extensive archive of older PRWeek articles but also a gap in access for the most recent back isues.
PRWeek (U.S.) - Online
*access note: after clicking on PRWeek (U.S.) - use the "click here for full text" link. Browsing (or directly searching) within the first site you land in, is the ABI/Inform database, which has some access gaps between the current date and the most recent available back issue of PRWeek magazine. A preferred access point after clicking on "click here for full text" is to not use ABI/Inform, but instead, click a subsequent link located below ABI/Inform's "Browse Journal" button that says, "show more text options." Open that menu - and near the bottom of the list of databases, favor use of the links to "Access World News - Research Collection." The first of those two seemingly but not identical links leads to recent issue articles from PRWeek (U.K.) and the second link to "Access World News - Research Collection" leads to PRWeek (U.S.)
Alternatively, it is easy to get back issue articles of PRWeek, both the U.S. edition and the U.K. edition if you begin at the database called Access World News - on the subsequent home page for Access World News - click on the iink located near the top of the screen labeled - "A - Z Source list." The type "PR Week" into the subsequent query window and you will seek links to access points for PR Week (U.S.) - covering 2013-current and also PR Week (U.K.) covering 2005-current. || For PR Week (U.S.) articles covering 2003 thru 2018, these can be accessed by beginning at the library's journals a-z list typing PR Week into the subsequent query window and enter the entry for PR Week (U.S.) selecting any link to the database called ABI/Inform
Lastly - if you prefer using SUMMON at https://library.syr.edu to enter keyword searches with results limited to PR Week, click onto Summon's advanced search page - select from the pull down menu the option for "publication title" and enter "PR Week" into the adjacent query window, also clicking the radio button that says "exact match." Additional search words or phrases of interest can then be entered on subsequent query window lines of that search engine, entered as "all fields" searches - or - if you prefer, limiting appearance of such words or phrases to the "abstract" (aka - summary) of the articles you retrieve from PR Week, via SUMMON
PRWeek (U.S.) - Print
Current Issues - 2nd floor, Current Periodicals Section - Bird Library
Back Issues - HD 59 P79 - off-site storage facility (request delivery via the Classic Catalog page for PRWeek (U.S.) - Print )
PR Week (U.K.) - Online
*access note: article text for the back issue articles of the U.K. edition can be retrieved using keyword search queries via Access World News database or ABI/Inform database. Recommended navigation begins at the SU Libraries Journals list. From that query window type in the phrase PR Week
PRWeek digital does not offer institutional subscriptions to academic libraries at this time. They offer a lot of online content in exchange for a free registration, as well as full digital archival access - together with optional premium features - via paid individual subscriptions (as of 2020, subscription rates begin at $298/year). But for any students with an email address ending in .edu who decide to purchase a personal digital subscription to PR Week that is available from that publisher at a substantially discounted annual student subscription rate of $139/year [when deciding whether to make that investment as a student, keep in mind the access to major articles in PR Week available as described above via the databases Access World News and ABI/Inform.
These two citation databases are powerful research tools that cover a vast scope of interdisciplinary subject matter involving all topic areas. Both also include "times cited" links that allow a researcher or author to follow-up on subsequent citation patterns for an article(s) of interest:
If you see this next to the record for an article in an SU Libraries database, click on it to see if the full-text is available online.