Those researching advertising topics may benefit from review of one or more these various business oriented resources and publications. The focus here is on learning more about specific industries and markets:
Want to explore still further starting points for industry and market research, visit the library's Business Information Guide
eMarketer is a repository of data and discussion about digital marketing, media and ecommerce. Covers information environments and technologies that some traditional industry and market research databases overlook, with a focus that includes mobile computing, online advertising, tablets, smartphones, mobile payments and more. The eMarketer database curates a large collection of presentation friendly data visualizations, which draw upon thousands of published industry sources and leadership interviews. Concise, single topic summary reports are included to assist with the development of media strategies, budgeting and other data driven presentations and analysis. Digital market data for numerous countries are represented, with over 10,000 new data charts added each year. Download options include Excel, PowerPoint, JPG and PDF.
In addition to powerful market research databases like Mintel and MarketResearch.com Academic, SU Libraries also makes available various electronic book titles from publisher Richard K. Miller & Associates. These offer extensive market research reports on subjects that include: