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Syracuse University Libraries

Advertising Resources

A Syracuse University Libraries' research starting points guide for advertising research

  Book Locations

Circulating books on advertising reside primarily on Bird Library’s 4th Floor.  Call numbers on floor 4 in the range HF 5801-6182 – should all be advertising related – albeit – additional titles may fall anyplace within call number prefixes between HD and HF (3rd & 4th floors – Bird Library).  Book titles covering mass media, television, radio, etc., are mostly on Bird Library’s 5th Floor.  But other locations may also hold titles of interest.  For example, titles with a focus on political advertising are on Bird Library’s 4th floor.  Use basic and advanced searches using SU Libraries Search to determine specific titles and locations of interest.  Apply resource type search result filters such as:  "books/ebooks" and/or "book chapter"

  Identifying Circulating Books on Advertising

You may wish to explore the SU Libraries Search engine to identify recent and older published books about the advertising industry, interactive advertising, advertising writing, electronic commerce, branding and the like.  In addition to entering keywords relevant to a subject or title of interest, an efficient way to review concise lists of books on these topics is to:

Enter each of the following search words or phrases, one at a time, into Libraries Search advanced search screen as a "subject" search (NOT an "any field" search).  Apply 'resource type' search result filters for the categories of "books/ebooks" and also "book chapter."  Then browse the book titles and book chapter titles appearing on the subsequent search results lists:

 

advertising

advertising copy

brand name products

electronic commerce

Internet advertising

Additional Subject Headings:

Want to explore other subject headings on advertising?  Using the SU Libraries Search Advanced Search Screen, type in subject search terms such as:

  • Advertising Campaigns
  • Advertising Case Studies
  • Advertising Management
  • Advertising and Children
  • Advertising Cross-Cultural Studies
  • Advertising Social Aspects
  • Brand Name Products Management
  • Brand Name Products Marketing
  • Comparative Advertising
  • Communication in marketing
  • Deceptive Advertising
  • Mobile Commerce
  • Political Advertising
  • Radio Advertising
  • Television Advertising
    ...and many more

eBooks

eBooks can be discovered by entering search queries into the advanced SU Libraries search page.

IMPORTANT ACCESS NOTE FOR FALL SEMESTER 2024:  The introduction of SU Libraries Search as of late summer, 2024 - involves some continuing migration of electronic resource content into that search environment.  If seeking a comprehensive search through as many relevant ebooks and ebook chapters as possible, do not limit your search queries to SU Libraries Search (unless seeking exclusively physical sources only), but instead, also include searches within several specific eBook collections supported by SU Libraries

When using Libraries Search

  • Remember to apply resource type search result refinements such as - "books/ebooks" and also "book chapter"
  • To limit what you see exclusively to eBooks, click the search result limit option labeled "available online"
  • Also explore other non-book resource type categories (e.g., articles, images, video. manuscripts and archival materials, etc.)

When entering general genre or topic or subiect related queries into SU Libraries Search, additional search result refinement categories to pay attention to at the left margin search results, include:

  • Resource Type
  • Date(s) (e.g., do you seek a specific date range OR do you wish to sort your results in ascending or descending chronological order?)
  • Subject (e.g., photography, photographers, photojournalism, motion pictures, etc.)
  • Language
  • Library 

If you prefer to explore specific large eBook databases individually, here is a list of SU Libraries eBook collections  Examples of specific eBook platforms of potential interest to many Newhouse School students include -

Google Scholar

Many researchers use free tools like Google Scholar (GS) to identify helpful books or journal articles.  Check the Library's online SU Libraries Search tool and/or Journals A-Z List (aka - 'Find a Journal") for availability at Syracuse.  If not at SU, consider submitting an interlibrary loan request via the library's ILLIAD service.

Google Scholar Search

Other Libraries

WorldCat  A tool for identifying books and other items on advertising, branding, interactive marketing, etc. available at libraries other that Syracuse University Libraries.  Sorts search results by information format/physical type, thus one can readily identify “books,” “visual material (Video/DVD),” “archival material,” etc.  Books can usually be delivered to SU via interlibrary loan (https://illiad.syr.edu ). Other audiovisual and archival material may require physical travel to view the items and/or the libraries in question may offer fee-based duplication/delivery services.