Advertising Resources

Here's a link to the full A to Z list of databases available through the Syracuse University Libraries.  Includes databases containing articles, images, data and videos.  Search for a database by title, subject area, or content type.

See also:

• Interactive Advertising Bureau
  Industry organization of media and technology companies involved with online interactive advertising.

• ClickZ
  Free source of interactive marketing news with links to data on internet and audience research and related statistics and data tools.

• BBB (Better Business Bureaus) National Programs Online Archive
  • Detailed information from this industry based system for self-regulation and alternative dispute resolution connected to advertising.  Case summaries as well as more complete reports available from sections within BBB known as NAD (National Advertising Division), NARB (National Advertising Review Board), and CARU (Childrens Advocacy Review Board).
  • A Case Decisions Summaries Library is open access for all to view
  • Access to full reports requires an expensive subscription, but BBB does offer some free access to persons who are "academics" or employees at U.S. government agencies
    • Syracuse University faculty, students or staff who identify case decision summaries of interest, can obtain full PDF copies of those by providing the case numbers to Newhouse School Librarian, Michael Pasqualoni - mjpasqua@syr.edu || (315) 443-3715
    • Those with further questions about full report access for academic purposes or government agency contexts can also contact BBB National Programs directly at oa@bbbnp.org

If you see this next to the record for an article in a Library database, click on it to see if the full-text is available online.

To identify whether SU Libraries has a specific magazine (i.e., journal) title in its print or online collection, you can:

• (For titles available online) Enter the magazine title into the Library's journals A to Z list (aka - "Find a Journal")  (a list of print and electronic journals, magazines and newspapers available through the Syracuse University Libraries.  Search or browse by title, ISSN, or subject category)  OR
• (For browsing titles in print format) Browse titles alphabetically in the current periodicals area of Bird Library, 2nd Floor
  
   

• Market Share Reporter (Gale Research) HF 5410 M35 - Latest edition shelved in Bird Library's 2nd floor reference collection.  Back issues to 1993 shelved at the Library's off-site storage facility - under same call number (request delivery using the SU Libraries search item record link to Market Share Reporter above).  Presents market share data on over four thousand companies, and on thousands of products, facilities and brands.  Several entries are usually available in each industry.