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Syracuse University Libraries

Engineering Management: Market Information

Market Research Reports & Statistics

For a demonstration of how to search some of the market research databases listed on this page, refer to the Market Research Video Tutorial.

Products & Market Share

Consumer Data (Demographics, Product Usage, and Surveys)

MRI Simmons Search Hints: Many of the tutorials listed here are based on the earlier version of the MRI Simmons interface. To reach that version, click on "Launch 1.0," once you are in MRI Simmons. For guidance on how to use Simmons and interpret Simmons reports and data, view the short video How to use Simmons Insights from the University of Alabama Libraries (which shows a basic Crosstab search using the Simmons Dictionary to find data) and visit this guide on using Simmons from the Bentley University Library (which has short videos on Quick Reports and creating a Crosstab search, as well as links to guides from Simmons on interpreting the reports and data). For more in-depth guidance, visit the Simmons Insights page of the Advertising Guide, which was compiled by SU Librarian for the Newhouse School of Public Communications Michael Pasqualoni.

NOTE: Additional sources for demographic data may be found on the Data & Demographics tab (on the left sidebar) of the Business Information Guide.

Your Librarian

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Steph McReynolds
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Contact:
Schedule an Online Meeting

Drop-in Office Hours at Bird Library and Whitman:

Blackstone LaunchPad in Bird Library Drop-in Office Hours:
Wednesdays, 2:00 pm to 4:00 pm
Bird Library, First Floor in the Blackstone LaunchPad
Office hours will be held February 21 thru April 10.

Couri Hatchery in Whitman Drop-in Office Hours, Starting March 5:
Tuesdays, 2:00 pm to 4:00 pm
Whitman, First Floor in the Couri Hatchery (Falcone Center, Suite 116)
Office hours will be held March 5 thru April 16.

If none of the online meeting options or drop-in office hour options work for you and you would like to schedule an online or in-person meeting, or if you simply want to email a question, please do email me. I will reply to your email as soon as possible, usually that same business day.

However, if my schedule is especially busy that week, it may take one or two business days to receive a reply. If you would like immediate assistance from a library staff person, especially if it is after "business hours," consider using SU Libraries' Get Help options, which include a 24/7 chat service.