Research Guides: Engineering Management: Market Information

Market Research Reports & Statistics

For a demonstration of how to search some of the market research databases listed on this page, refer to the Market Research Video Tutorial.

Insider Intelligence eMarketer
Marketing, advertising, and consumer reports covering a range of industries, such as financial services, ecommerce, technology, and more. Includes content from both eMarketer and Business Insider Intelligence.
MarketResearch.com Academic
Market research reports covering services, demographics, the food and beverage industry, medical and health care industry, technology and media and more.
Mintel Reports
Research reports covering consumer behavior and analysis of United States markets.
Richard K. Miller and Associates Publications
RKMA Reports include Consumer Behavior, Entertainment, Media and Advertising, International Consumer Markets, Restaurant Food & Beverage Market, and Sports Marketing.
SBRnet (Sports Market Analytics)
News and market research from the National Sporting Goods Association and other industry sources on sporting goods, sports equipment, participation, broadcasting and marketing. Includes access to the Brand Share Index (BSI) which matches fan market consumer behavior with their preferences for consumer products brands.
Statista
Data from both public and private sources related to a wide range of subjects, including consumers, digital markets, and companies; also includes forecasts, analysis, reports, and more.
WWD.com
Access note: Two simultaneous users only.
Daily fashion industry news. Covers business, fashion trends, retail, and markets.

Products & Market Share

Business Insights: Essentials
Includes company profiles, financials, and SWOT analyses, industry reports and associations, business publications, as well as market share on companies, products, facilities, and brands.
Faulkner Advisory for IT Studies : FAITS.
Information technology reports covering subjects such as infrastructure, security, telecommunications, enterprise systems, vendors, and healthcare and government IT.
IBISWorld
Industry and company reports, industry outlook and risk rating reports, market share, and business environment profiles, and more, searchable by keyword or NAICS code.
MarketLine This link opens in a new window
Company, country, industry and product -related reports, analysis, news and case studies .
ThomasNet.com
Information about suppliers and products, including company profiles, contact information, and CAD drawings.

Consumer Data (Demographics, Product Usage, and Surveys)

Explore Census Data
This is the source for the current U.S. Census data for population, economic, housing, and geographic information and data about the United States, Puerto Rico, and the Island areas. This NEW website replaces American Fact Finder.

Data Axle Reference Solutions
Formerly ReferenceUSA or Reference USA.
Includes profiles on United States and Canadian companies (including smaller private companies), a U.S. New Businesses search (with new businesses added weekly), a U.S. Consumers/Lifestyles database (where consumers can be identified with criteria such as income level and area of interest/hobbies), and directories of U.S. and Canadian residents.
Insider Intelligence eMarketer
Marketing, advertising, and consumer reports covering a range of industries, such as financial services, ecommerce, technology, and more. Includes content from both eMarketer and Business Insider Intelligence.
Mergent Intellect
Provides access to information about U.S. and international public and private companies, company news, key business ratios, industry research, as well as Nielsen PRIZM demographics, consumer data, and a residential directory.
Mintel Reports
Research reports covering consumer behavior and analysis of United States markets.

Pew Research Center
Public opinion research on domestic policy, economics, elections, foreign policy, the news media, computer technology, religion and social trends.

Polling the Nations
Information about polls on various subjects, including poll questions and responses.

Public Agenda
Public opinion research organization

Roper iPoll
Public opinion data in the U.S. from academic, media and commercial polls.
Simmons Insights
50 simultaneous users. Consumer survey data for U.S. individuals and households, yielding cross-tabulated brand and product category preferences, demographic and psychographic data, and trends for use of digital and traditional media. Includes access to Brand Catalyst, a visualization platform for creating consumer personas that compare and predict these preferences.

Guide to Simmons Insights
Media & survey data come from three main sources: Nielsen, MRI, and Simmons.
The library has academic subscriptions to MRI and Simmons, providing access to consumer survey data from across the country. While not geared specifically towards the music industry, these databases can be used to cross-reference consumer music use, media player ownership, and website use with television and magazine use for the same population.

SimplyAnalytics
Four simultaneous users. Users must also create their own personal profile.

Application for mapping, analytics, and data visualization of variables such as demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, technology, and public health. Includes data from Nielsen Claritas, Dun and Bradstreet, Simmons, GFK MRI, Easy Analytic Software (EASI), and Applied Geographic Solutions.
Statista
Data from both public and private sources related to a wide range of subjects, including consumers, digital markets, and companies; also includes forecasts, analysis, reports, and more.

NOTE: Additional sources for demographic data may be found on the Data & Demographics tab (on the left sidebar) of the Business Information Guide.

Your Librarian

Stephanie JH McReynolds

she/her/hers

Contact:

Schedule an Online Meeting*
Drop by Office Hours (details below)
Email Me**

*Online meetings are 25 minutes. If you would like more time, you can schedule two meetings in a row.

**If none of the online meeting times or office hours work for you and you would like to schedule a meeting, or if you simply want to email a question, please do email me. I will reply to your email as soon as possible, usually that same business day. However, if my schedule is especially busy that week, it may take one or two business days to receive a reply. If you would like immediate assistance from a library staff person, especially if it is after "business hours," consider using SU Libraries' Get Help options, which include a 24/7 chat service.

Office Hours: Drop in to in-person office hours at the Whitman School of Management and the Blackstone LaunchPad to ask questions, learn about business research resources, or just say "Hi!"

Whitman Office Hours Tuesdays, 10:30 am to 12:30 pm
Whitman (table by the main entrance on the first floor)
Note: Last day for Whitman office hours will be April 25.

LaunchPad Office Hours Wednesdays, 1:30 pm to 3:30 pm
Blackstone LaunchPad (on the first floor of Bird Library)
Note: Last day for LaunchPad office hours will be April 26.

Subjects: Business, Management, and Entrepreneurship