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Syracuse University Libraries

Engineering Management: Market Information

Market Research Reports & Statistics

For a demonstration of how to search some of the market research databases listed on this page, refer to the Market Research Video Tutorial.

Products & Market Share

Consumer Data (Demographics, Product Usage, and Surveys)

Guide to MRI University Reporter

Below are two PDF handouts from GfK Mediamark Research & Intelligence with guidance on how to explore MRI data and how to interpret results seen in the MRI "University Reporter" interface:

NOTE: Additional sources for demographic data may be found on the Data & Demographics tab (on the left sidebar) of the Business Information Guide.

Your Librarian

Stephanie JH McReynolds's picture
Stephanie JH McReynolds
Contact:
Email: sjmcreyn@syr.edu
While I will do my best to reply to you as soon as possible, if my schedule is especially busy that week, it may take one or two or up to three business days to receive a reply.

If you would like immediate assistance from a library staff person, especially if it is after "business hours," consider using SU Libraries' "Ask Us!" options, which include a 24/7 chat service.
For information about current SU Libraries' operations and services during the time of COVID-19, please visit this page, which is constantly updated.