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Syracuse University Libraries

Engineering Management: Market Information

Market Research Reports & Statistics

Products & Market Share

Consumer Data (Demographics, Product Usage, and Surveys)

Guide to MRI University Reporter

Below are two PDF handouts from GfK Mediamark Research & Intelligence with guidance on how to explore MRI data and how to interpret results seen in the MRI "University Reporter" interface:

NOTE: Additional sources for demographic data may be found on the "Data & Demographics" tab (on the left sidebar) of the Business Information Guide.

Your Librarian

Stephanie JH McReynolds's picture
Stephanie JH McReynolds
Regular appointment availability will be offered during the fall and spring semesters.

Throughout the rest of the year, if you would like to schedule a research consultation online (via Zoom) or by phone, please email me your availability and I will do my best to add appointment availability to my automatic scheduler within (if at all possible) one or more of the time frames you offer.

While I will do my best to reply to you as soon as I possible, if my schedule is especially busy that week, it may take one or two or up to three business days to receive a reply.

If you would like immediate assistance from a library staff person, especially if it is after "business hours," consider using SU Libraries' "Ask Us!" options, which include a 24/7 chat service.

Web Resources

Remember, all information resources are NOT created equal. It is up to you to critically evaluate all of the Internet based resources you use for your projects. See Guide to Evaluating Sources to assist you in judging the quality of the information you find while conducting your research.