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Welcome, MAR 255 students! This guide includes a brief PowerPoint overview of basic library starting points, tips on APA citation style, a sample search log, and a few suggested databases relevant for your coursework.
50 simultaneous users. Consumer survey data for U.S. individuals and households, yielding cross-tabulated brand and product category preferences, demographic and psychographic data, and trends for use of digital and traditional media. Includes access to Brand Catalyst, a visualization platform for creating consumer personas that compare and predict these preferences.
MRI Simmons Search Hints: Many of the tutorials listed here are based on the earlier version of the MRI Simmons interface. To reach that version, click on "Launch 1.0," once you are in MRI Simmons. For guidance on how to use Simmons and interpret Simmons reports and data, view the short video How to use Simmons Insights from the University of Alabama Libraries (which shows a basic Crosstab search using the Simmons Dictionary to find data) and visit this guide on using Simmons from the Bentley University Library (which has short videos on Quick Reports and creating a Crosstab search, as well as links to guides from Simmons on interpreting the reports and data). For more in-depth guidance, visit the Simmons Insights page of the Advertising Guide, which was compiled by SU Librarian for the Newhouse School of Public Communications Michael Pasqualoni.
Visit the Market Research and Data & Demographics pages of the Business Information Guide for additional resources and search tips.
The databases listed above are just a few starting points. Additional relevant resources are available on the following guide:
After a brief overview of Libraries resources, your team will be given time in class to complete one of the following worksheets:
