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Syracuse University Libraries

MAR 255: Principles of Marketing (Spring 2024)

Short list of suggested resources for MAR 255


Welcome, MAR 255 students! This guide includes a brief PowerPoint overview of basic library starting points, tips on APA citation style, a sample search log, and a few suggested databases relevant for your coursework.

APA Citation Style and Evaluating Information

Search Log

Article Databases

Company Databases

Industry Databases

Market Research Databases

MRI Simmons Search Hints: Many of the tutorials listed here are based on the earlier version of the MRI Simmons interface. To reach that version, click on "Launch 1.0," once you are in MRI Simmons. For guidance on how to use Simmons and interpret Simmons reports and data, view the short video How to use Simmons Insights from the University of Alabama Libraries (which shows a basic Crosstab search using the Simmons Dictionary to find data) and visit this guide on using Simmons from the Bentley University Library (which has short videos on Quick Reports and creating a Crosstab search, as well as links to guides from Simmons on interpreting the reports and data). For more in-depth guidance, visit the Simmons Insights page of the Advertising Guide, which was compiled by SU Librarian for the Newhouse School of Public Communications Michael Pasqualoni.

Visit the  Market Research and Data & Demographics pages of the Business Information Guide for additional resources and search tips.

More Resources

The databases listed above are just a few starting points. Additional relevant resources are available on the following guide:

Team Worksheets

After a brief overview of Libraries resources, your team will be given time in class to complete one of the following worksheets:

Library Instruction Session Feedback