RMT 301: Retailing Fundamentals (Fall 2023)

New York Times

The New York Times Digital Edition via Syracuse University Libraries is available to all current Syracuse University faculty, student, and staff NetID holders with @syr.edu email addresses. This digital edition provides access to content beyond the article content that may be found in the Libraries' databases that include NYT.

Wall Street Journal

The Wall Street Journal Digital Edition via Syracuse University Libraries is available to all current Syracuse University faculty, student, and staff NetID holders with @syr.edu email addresses. This digital edition provides access to content beyond the article content that may be found in the Libraries' databases that include WSJ.

Additional recommended article databases and search tips may be found on the Article and News page of the Business Information Guide.

MRI Simmons Search Hints: Many of the tutorials listed here are based on the earlier version of MRI Simmons interface. To reach that version, click on "Launch 1.0," once you are in MRI Simmons. For guidance on how to use Simmons and interpret Simmons reports and data, view the short video How to use Simmons Insights from the University of Alabama Libraries (which shows a basic Crosstab search using the Simmons Dictionary to find data) and visit this guide on using Simmons from the Bentley University Library (which has short videos on Quick Reports and creating a Crosstab search, as well as links to guides from Simmons on interpreting the reports and data). For more in-depth guidance, visit the Simmons Insights page of the Advertising Guide, which was compiled by SU Librarian for the Newhouse School of Public Communications Michael Pasqualoni.

Visit the  Market Research and Data & Demographics pages of the Business Information Guide for additional resources and search tips.

Additional resources may be found on the following guide: