Welcome, IDS 301 students! This guide includes a few search tips and resource starting points that may be helpful as you conduct your market analysis and further develop your business idea. Research guides in other subjects and librarian contact info are listed in the left sidebar navigation menu of this guide.
How to find additional sources within article results:
For additional guidance on how to use Simmons and interpret Simmons reports and data, view the short video How to use Simmons Insights from the University of Alabama Libraries (which shows a basic Crosstab search using the Simmons Dictionary to find data) and visit this guide on using Simmons from the Bentley University Library (which has short videos on Quick Reports and creating a Crosstab search, as well as links to guides from Simmons on interpreting the reports and data). For more in-depth guidance, visit the Simmons Insights page of the Advertising Guide, which was compiled by SU Librarian for the Newhouse School of Public Communications Michael Pasqualoni.