Research Guides: ADV 206: Advertising Practice in a Diverse Society (Fall 2022): Home

Welcome

SU Libraries offers numerous research tools and information sources to assist you when investigating the world of advertising. Explore the linked sections of this guide for leading examples of these tools. [course section during Fall 2022 taught by Professor Brian Sheehan] || Be selective when searching for information about a brand, product category phrase, or other topic.

Newly Added Database (New at SU since Spring 2021)

Black Life in America
News content from U.S. and global news sources, including African American publications, covering topics such as voting rights, voter suppression and disenfranchisement, segregation and civil rights, prejudice, discrimination, activism and protest movements.

Advertising Database BEST BETS

Users of MRI University Reporter database: The consumer survey data in that MRI interface migrated as of June 2021 into the MRI-Simmons database platform, and folded itself nto the search feature within Simmons called "Brand Catalyst." Contact Newhouse Librarian, Michael Pasqualoni [mjpasqua@syr.edu || (315) 443-3715] with any related questions about those databases.

Adweek
Digital platform for this leading trade publication in advertising and brand marketing. Includes access to premium online articles, embedded images, and streaming video.

Adforum
Audiovisual library of U.S. and international advertising sourced from numerous ad agencies, including award winning ads (Cannes Lion, Clio, Effie, One Show, etc.)

WARC
Case studies of advertising, marketing communications and branding. Includes video of advertising campaigns.

Mintel Reports
Research reports covering consumer behavior and analysis of United States markets.

MRI Simmons
50 simultaneous users. Consumer survey data for U.S. individuals and households, yielding cross-tabulated brand and product category preferences, demographic and psychographic data, and trends for use of digital and traditional media. Includes access to Brand Catalyst, a visualization platform for creating consumer personas that compare and predict these preferences.

J. Walter Thomson Advertising America
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.

SRDS Media Solutions
Directories for television and radio broadcasting, digital media, print newspapers and magazines, place-based and outdoor media. Also includes local market audience, programmatic media planning, and digital network information.

Communication Source
Abstracts of publications covering advertising, discourse, linguistics, media studies, speech-language pathology, and other communication fields.

Advertising Age
Login required. Content from Advertising Age, including articles, videos, and podcasts.

Terminology and General Principles

Advertising Media A-to-Z by Jim Surmanek
Call Number: HF5826.5 .S848 2004 - Bird Library - 4th Floor
ISBN: 0071422145
Publication Date: 2003-11-07
Dictionary of Advertising and Marketing Concepts by Arthur Asa Berger; Fred S. Goldberg (Foreword by)
Call Number: Available via Internet
ISBN: 9781611329858
Publication Date: 2013-08-31

Kanopy - Video Collection

Kanopy
One of the largest academic streaming video collections in the market, containing tens of thousands of educational titles, and also U.S. and international feature films. Kanopy partners with over 800 producers, including the Criterion Collection/Janus Films, Kino Lorber, First Run Features, PBS, BBC, California Newsreel, Media Education Foundation and more. Some titles include transcripts and closed captioning. Advertising students can click the "browse subjects" menu to explore titles available under the category "media & communications."

eMarketer

Insider Intelligence eMarketer
Marketing, advertising, and consumer reports covering a range of industries, such as financial services, ecommerce, technology, and more. Includes content from both eMarketer and Business Insider Intelligence.

eMarketer is a repository of data and discussion about digital marketing, media and ecommerce. Covers information environments and technologies that some traditional industry and market research databases overlook, with a focus that includes mobile computing, online advertising, tablets, smartphones, mobile payments and more. The eMarketer database curates a large collection of presentation friendly data visualizations, which draw upon thousands of published industry sources and leadership interviews. Concise, single topic summary reports are included to assist with the development of media strategies, budgeting and other data driven presentations and analysis. Digital market data for numerous countries are represented, with over 10,000 new data charts added each year. Download options include Excel, PowerPoint, JPG and PDF.

TVB

Television Bureau of Advertising
Non profit trade association for the U.S. broadcasting industry.

4As Agency Search

4As ("American Association of Advertising Agencies") - Ad Agency Search Engine

ADV 206: Advertising Practice in a Diverse Society (Fall 2022)

Librarian for the Newhouse School of Public Communications

General News Databases

Help With Citing?