A specific set of Simmons data available here called "Simmons Connect" provides metrics of reach, time spent and activity involving consumer interaction with online and mobile technologies.
Some additional notes regarding the Simmons database:
Downtimes: Simmons software upgrades occur on Wednesdays - 9 PM ET - access restored as soon as possible, but Simmons reserves right to keep the system offline until 6 a.m. ET the following Thursday morning; System maintenance is also performed the first Saturday of each month between 10 a.m. and 3 p.m. ET.
MRI-Simmons User Support Site [this is the question mark ? icon visible at upper right corner of the Simmons platform]
NEW FOR 2023 - VERSION 2.0: Simmons users will see an option on its main landing page, upper right corner, to "launch 2.0," which will open up MRI-Simmons newest user interface for creating cross-tabulations. From inside the newest, version 2.0 user interface, researchers preferring familiar navigation common within the tradiitonal interface can click on "launch 1.0" to return to that previous search interface environment.
TUTORIAL VIDEOS FOR VERSION 2.0: Instruction Videos for MRI-Simmons Composer 2.0 [24 mins] and Cross-Tab 2.0 [15 mins]
The new (since 2021) user friendly search option called "Composer" supplements existing options for exploring Simmons data known as the Smart Search and the Dictionary Search. Also new since 2021 at SU is access on the Simmons platform to the data visualizations tool called "Brand Catalyst." Brand Catalyst supports creation of personas where those consumer behaviors and preferences can be compared and predicted.
Introducing Brand Catalyst (11 mins)
Below is a short visual introduction to one of the more user friendly report options in MRI-Simmons, supporting the creation of Brand Catalyst visualizations (i.e., concise infographics that display and/or compare consumer personas for selected brands, product categories or other target variables in the Simmons database)
These short videos below introduce a prior search interface in Simmons called, Simmons Insights. While that user interface has changed (see tutorial videos above), some users new to MRI-Simmons in general may appreciate watching these to increase comfort level in understanding key applications of Simmons (in other words, how it is used in fundamental ways not limited to some of the more recent user interface design changes).
Brief introduction to Simmons Insights (5 mins)
Detailed Introduction to Simmons Insights (29 mins)
This example assumes one has retrieved data or otherwise built a cross-tabulation using Simmons' adult survey (NHCS)
*Edit your citation accordingly to indicate the survey year one has actually used and/or to reflect instances when the data or cross tabulation comes from a survey (i.e., study) within Simmons of those other than adults (such as the “Simmons Connect” studies). For example: