This guide's co-authorship has been compiled and edited by SU Libraries Graduate Student Assistant, Abdulrahman Alzahrani (2021-2022)- SU School of Information Studies, SU Libraries Graduate Student Assistant, Sharanya Kanwar (2022-2023) School of Education, and Michael Pasqualoni - Newhouse School Librarian, SU Libraries, Department of Research & Scholarship, Subject Instruction Team
Faculty or students can use this brief survey form to suggest additions or edits to either the advertising or PR related subpages of this guide. If you encounter broken links, please note those on the section of the form for "other feedback," or email Newhouse School Librarian, Michael Pasqualoni
The pages within this guide contain a cross section of book titles, articles, dissertations, databases and additional SU Libraries guides to consider when exploring research methodologies in advertising
SU Librariies search tip: Use SU Libraries Search advanced search screen, to uncover additional sources like those highlighted below. Enter "advertising" as a "subject" search word - and combine that search query with an AND and an additional "subject" search word or phrase, such as:
A brief sampling of scholarly articles and doctoral dissertations covering research methodologies in advertising. Use the Scopus database to retrieve references for subsequently published articles or book chapters that cite these references. If a reference below resides in Scopus, click on "SULinks" or "view at publisher" to arrive at full text for that source. If neither brings up the full source, manually verify whether SU has access to the journal title containing the article using the journals A to Z list, or if a book chapter, an advanced 'title' search for the title of the book using Summon.
Here are links to additional SU Libraries research guides potentially useful to researchers in advertising
A sampling of licensed Syracuse University Libraries databases often helpful for researchers in advertising
News, business, and legal sources covering world news and companies, and including U.S. Supreme Court decisions, state, federal and international law, regulations, and law reviews.