This guide's co-authorship has been compiled and edited by SU Libraries Graduate Student Assistant, Abdulrahman Alzahrani - SU School of Information Studies, SU Libraries Graduate Student Assistant, Sharanya Kanwar - SU School of Education, and Michael Pasqualoni - Newhouse School Librarian, SU Libraries, Department of Research & Scholarship, Subject Instruction Team
Faculty or students can use this brief survey form to suggest additions or edits to either the advertising or PR related subpages of this guide. If you encounter broken links, please note those on the section of the form for "other feedback," or email Newhouse School Librarian, Michael Pasqualoni
The pages within this guide contain a cross section of book titles, articles, dissertations, databases and additional SU Libraries guides to consider when exploring research methodologies in advertising
SUMMON search tip: Use Summon's advanced search screen, to uncover additional sources like those highlighted below. Enter "advertising" as a "subject terms" search word - and combine that search query with an AND and an additional "subject term" search word or phrase, such as:
A brief sampling of scholarly articles and doctoral dissertations covering research methodologies in advertising. Use the Scopus database to retrieve references for subsequently published articles or book chapters that cite these references. If a reference below resides in Scopus, click on "SULinks" or "view at publisher" to arrive at full text for that source. If neither brings up the full source, manually verify whether SU has access to the journal title containing the article using the journals A to Z list, or if a book chapter, an advanced 'title' search for the title of the book using Summon.
Here are links to additional SU Libraries research guides potentially useful to researchers in advertising
A sampling of licensed Syracuse University Libraries databases often helpful for researchers in advertising
Adweek (USA)
05/02/2019 to Present in Newsbank Access World News Research Collection 2022 Edition
Adweek (USA)
02/03/2003 to Present in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
01/05/2004 to Present in Business Source Elite
02/03/2003 to Present in Research Library
1973 to 1975 in Print Holdings
2003 to Present in Print Holdings
02/03/2003 to Present in ProQuest Central
Journal of advertising
01/01/1972 to 01/31/1985 in ABI/INFORM Collection
01/01/1991 to 12/31/2013 in ABI/INFORM Collection
01/01/1972 to 01/31/1985 in ABI/INFORM Global
01/01/1991 to 12/31/2013 in ABI/INFORM Global
03/01/1985 to Present in Business Source Elite
03/01/1972 to Present in Communication Source
01/01/1972 to 8 years ago in JSTOR Arts & Sciences VI
01/01/1991 to 12/31/2013 in Research Library
03/01/1997 to Present in Taylor & Francis Social Science and Humanities Library
01/01/1972 to 01/31/1985 in ProQuest Central
01/01/1991 to 12/31/2013 in ProQuest Central
Journal of advertising research
01/01/1996 to 12/31/2005 in Cambridge Journals
01/01/2000 to Present in Publisher site
1960 to Present in Print Holdings
International journal of advertising
05/01/2000 to 18 months ago in Communication Source
1983 to Present in Print Holdings
01/01/1997 to Present in Taylor & Francis Social Science and Humanities Library
Journal of advertising education
04/01/2012 to 11/30/2018 in ABI/INFORM Collection, ABI/INFORM Global
05/01/1999 to Present in SAGE Journals PREMJI23 2023
04/01/2012 to 11/30/2018 in ProQuest Central
Journal of consumer marketing
10/01/1987 to 1 year ago in ABI/INFORM Collection, ABI/INFORM Global
1984 to 1993 in Emerald eJournals Backfiles
1994 to Present in Emerald Management 120
10/01/1987 to 1 year ago in Research Library
10/01/1987 to 1 year ago in ProQuest Central
1994 to Present in Emerald ejournals Premier
Adweek (Eastern ed.)
10/13/1997 to 02/10/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
07/01/1996 to 12/22/2003 in Business Source Elite
10/13/1997 to 02/10/2003 in Research Library
1989 to 2014 in Microform Holdings
1985 to 1989 in Print Holdings
01/01/1970 to Present in Nexis Uni
10/13/1997 to 02/10/2003 in ProQuest Central
Adweek (Midwest ed.)
10/06/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
07/12/1999 to 01/27/2003 in Business Source Elite
10/06/1997 to 01/27/2003 in Research Library, ProQuest Central
Adweek (New England ed.)
10/06/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
07/05/1999 to 01/27/2003 in Business Source Elite
10/06/1997 to 01/27/2003 in Research Library, ProQuest Central
Adweek (Southeast edition)
10/20/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
07/12/1999 to 01/27/2003 in Business Source Elite
10/20/1997 to 01/27/2003 in Research Library, ProQuest Central
Adweek (Southwest ed.)
10/06/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry, Research Library, ProQuest Central
Adweek (Western ed.)
10/13/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry, Research Library, ProQuest Central
A brief sampling of scholarly articles and doctoral dissertations covering research methodologies in advertising. Use the Scopus database to retrieve references for subsequently published articles or book chapters that cite these references. If a reference below resides in Scopus, click on "SULinks" or "view at publisher" to arrive at full text for that source. If neither brings up the full source, manually verify whether SU has access to the journal title containing the article using the journals A to Z list, or if a book chapter, an advanced 'title' search for the title of the book using Summon.
Here are links to additional SU Libraries research guides potentially useful to researchers in advertising
A sampling of licensed Syracuse University Libraries databases often helpful for researchers in advertising
Adweek (Eastern ed.)
10/13/1997 to 02/10/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
01/02/1989 to 01/30/2008 in Business Insights: Essentials
07/01/1996 to 12/22/2003 in Business Source Elite
10/13/1997 to 02/10/2003 in Research Library, Microform Holdings, Print Holdings
01/01/1970 to Present in Nexis Uni
10/13/1997 to 02/10/2003 in ProQuest Central
Adweek (Midwest ed.)
10/06/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
03/24/1997 to 01/10/2008 in Business Insights: Essentials
07/12/1999 to 01/27/2003 in Business Source Elite
10/06/1997 to 01/27/2003 in Research Library, ProQuest Central
Adweek (New England ed.)
10/06/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
03/17/1997 to 01/31/2008 in Business Insights: Essentials
07/05/1999 to 01/27/2003 in Business Source Elite
10/06/1997 to 01/27/2003 in Research Library, ProQuest Central
Adweek (Southeast edition)
10/20/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
06/09/1997 to 01/12/2008 in Business Insights: Essentials
07/12/1999 to 01/27/2003 in Business Source Elite
10/20/1997 to 01/27/2003 in Research Library, ProQuest Central
Adweek (Southwest ed.)
10/06/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
03/24/1997 to 01/22/2008 in Business Insights: Essentials
10/06/1997 to 01/27/2003 in Research Library, ProQuest Central
Adweek (Western ed.)
10/13/1997 to 01/27/2003 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry, Research Library, ProQuest Central
Adweek (2003)
02/03/2003 to Present in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry, Business Insights: Essentials
04/11/2003 to 01/17/2011 in Business Insights: Essentials
01/05/2004 to Present in Business Source Elite
02/03/2003 to Present in Research Library, Print Holdings
2003 to Present in, Print Holdings
02/03/2003 to Present in, ProQuest Central
05/02/2019 to Present in Newsbank Access World News Research Collection 2021 Edition
Adweek Magazine's technology marketing
05/01/2001 to 11/30/2003 in Business Insights: Essentials
05/01/2001 to 12/31/2004 in Business Source Elite
05/01/2001 to 11/30/2003 in Gale OneFile: Computer Science
05/01/2001 to 09/30/2003 in Gale OneFile: Contemporary Women's Issues
Adweek. Western advertising news
01/02/1989 to 01/30/2008 in Business Insights: Essentials
01/03/1994 to 01/27/2003 in Business Source Elite
01/01/1991 to 01/27/2003 in Factiva
Adweek/art directors' index, USA Print Holdings
Adweek's marketing week
01/06/1992 to 06/30/1992 in ABI/INFORM Collection, ABI/INFORM Global, ABI/INFORM Trade & Industry
01/02/1989 to 06/29/1992 in Business Insights: Essentials
01/06/1992 to 06/30/1992 in Research Library, ProQuest Central
Journal of advertising
01/01/1972 to 01/31/1985 in ABI/INFORM Collection
01/01/1991 to 12/31/2013 in ABI/INFORM Collection
01/01/1972 to 01/31/1985 in ABI/INFORM Global
01/01/1991 to 12/31/2013 in ABI/INFORM Global
01/01/1989 to 07/31/2014 in Business Insights: Essentials
03/01/1985 to Present in Business Source Elite
03/01/1972 to Present in Communication Source
01/01/1972 to 10/31/2013 in JSTOR Arts & Sciences VI
01/01/1991 to 12/31/2013 in Research Library
03/01/1997 to Present in Taylor & Francis Social Science and Humanities Library
01/01/1972 to 01/31/1985 in ProQuest Central
01/01/1991 to 12/31/2013 in ProQuest Central
Journal of advertising research
01/01/1993 to 06/30/2006 in Business Insights: Essentials
01/01/1996 to 12/31/2005 in Cambridge Journals
01/01/2000 to Present in Publisher site
1960 to Present in Print Holdings
International journal of advertising
05/01/2000 to 18 months ago in Communication Source
1983 to Present in Print Holdings
01/01/1997 to Present in Taylor & Francis Social Science and Humanities Library
The Journal of consumer marketing (Alternate Title: Journal of consumer marketing)
10/01/1987 to 1 year ago in ABI/INFORM Collection, ABI/INFORM Global
01/01/1995 to 01/31/1998 in Business Insights: Essentials
1984 to 1993 in Emerald eJournals Backfiles
1994 to Present in Emerald Management 120
10/01/1987 to 1 year ago in Research Library, Print Holdings
10/01/1987 to 1 year ago in ProQuest Central