Skip to Main Content
Syracuse University Libraries

Research Methods in Advertising and Public Relations

A guide to resources about research methods in advertising and public relations

Advertising - Research Methods

The pages within this guide contain a cross section of book titles, articles, dissertations, databases and additional SU Libraries guides to consider when exploring research methodologies in advertising

SU Librariies search tip: 
Use SU Libraries Search advanced search screen, to uncover additional sources like those highlighted below. Enter "advertising" as a "subject" search word - and combine that search query with an AND and an additional "subject" search word or phrase, such as:

  • Methodology
  • Methods
  • Research
  • "Research Design"
  • "Research Methods"
  • "Statistical Methods"
  • Qualitative
  • Quantitative

 

A brief sampling of scholarly articles and doctoral dissertations covering research methodologies in advertising. Use the Scopus database to retrieve references for subsequently published articles or book chapters that cite these references. If a reference below resides in Scopus, click on "SULinks" or "view at publisher" to arrive at full text for that source. If neither brings up the full source, manually verify whether SU has access to the journal title containing the article using the journals A to Z list, or if a book chapter, an advanced 'title' search for the title of the book using Summon.

Here are links to additional SU Libraries research guides potentially useful to researchers in advertising

A sampling of licensed Syracuse University Libraries databases often helpful for researchers in advertising