If you are in Professor Wimer's SOM 354 course sections, these additional specific recommendations may be helpful as you research Kenya as part of your Global Investigation & Engagement Project.
Gather all that you can from the Research Resources for SOM 354 page on this guide.
For example:
- Study the Economist Intelligence Unit's country overview page on Kenya, which includes reports, analysis, and data.
- Go on to MarketLine and find reports such as "Country Analysis Report: Kenya, PEST Insights” and "Global - Luxury Goods."
- In Statista, gather reports such as "Kenya," "Demographics of Kenya," "Nairobi 2022," "Consumers in Kenya." Explore Statista's "Market Insights" for country market comparisons, starting with data on “Luxury Leather Goods” in Kenya. Then spend some more time in Statista keyword searching or browsing for the topics related to your project. For instance, search for Kenya tourism to find stats such as "Revenue generated by international arrivals in Kenya from 2005 to 2023" Notice the source of the data (for this or any other piece of information you find) and then go to that source to find more information. For instance, that Statista statistic was pulled from a report by Kenya's Ministry of Tourism and Wildlife.
- In addition to learning more about your company's competitors by visiting their websites, search for those companies in Statista and MarketLine, and in company databases such as Business Insights, Pitchbook, and Mergent Intellect.
ProQuest also includes the following Fitch Solutions reports collection, where you may find reports such as "Kenya Tourism Report" and "Kenya Consumer & Retail Report."
You may also want to explore the following fashion related databases for more information about luxury leather trends and items:
