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Syracuse University Libraries

ADV 523: Digital Branding and Strategy (Spring 2022)

An SU Libraries research starting points guide for students enrolled in ADV 523

Librarian for the Newhouse School of Public Communications

Profile Photo
Michael Pasqualoni
Bird Library -
(2nd Floor) Room 200
Use the "schedule online" link to book a research consultation, or contact me via email or phone to arrange a timeslot outside of those listed consultation hours

Meet Your Librarian! - Michael Pasqualoni

Contagious Magazine

Contagious Online access to the full run of Contagious Magazine (2004 thru present), including embedded images and video

contagious magazine cover

Adspender User Manual

Adspender User Manual (PDF)
-Adspender is not compatible with the Safari browser

Help With Citing?

Need help on formatting the sources you cite in your academic writing (e.g., APA, MLA, etc.), visit SU Libraries Citation Support website,  or want access to full-fledged online bibliographic management systems-like "Mendeley" or 'Zotero?"  Visit SU Libraries site for Citation Management.


SU Libraries offers numerous research tools and information sources to assist you when investigating advertising in the ADV 523 course.  Explore the linked  sections of this guide for leading examples of these tools. [course sections for Spring 2022 being taught by faculty members Brian Sheehan, Daniela Molta, and Mindy Stockfield]

Advertising Database BEST BETS

Users of MRI University Reporter database:  The consumer survey data in that MRI interface has migrated into the Simmons Insights database platform, and folded into the search feature within Simmons called "Brand Catalyst.."  MRI-Simmons is discontinuing that older University Reporter platform, which access at Syracuse University ended as of June 30, 2021.  Contact Newhouse Librarian, Michael Pasqualoni [ || (315) 443-3715] with any related questions about those databases.


adforum logo



world advertising research center logo

Mintel Academic Logo

MRI Simmons Logo

J Walter Thompson Advertising America Database Logo


kantar media srds logo


ebsco logo



ad age datacenter logo


asrc logo


Terminology and General Principles

Kanopy - Video Collection

Kanopy Logo


eMarketer database menu

eMarketer is a repository of data and discussion about digital marketing, media and ecommerce. Covers information environments and technologies that some traditional industry and market research databases overlook, with a focus that includes mobile computing, online advertising, tablets, smartphones, mobile payments and more.  The eMarketer database curates a large collection of presentation friendly data visualizations, which draw upon thousands of published industry sources and leadership interviews.  Concise, single topic summary reports are included to assist with the development of media strategies, budgeting and other data driven presentations and analysis.  Digital market data for numerous countries are represented, with over 10,000 new data charts added each year.   Download options include Excel, PowerPoint, JPG and PDF.


T V B Local Media Marketing Solutions

Television Bureau of Advertising
Non profit trade association for the U.S. broadcasting industry.

4As Agency Search

As - Leadership Community Advocacy Guidance

4As ("American Association of Advertising Agencies") - Ad Agency Search Engine

Help With Citing?

Need help on formatting the sources you cite in your academic writing (e.g., APA, MLA, etc.) or want access to a full-fledged online bibliographic management systems-like "Zotero" or "Mendeley,"  Visit SU Library's Citation Support website.

Job Leads

This PDF document lists media directories and other sources that may help any Newhouse student looking to explore leads for career planning purposes and related industry research into companies and job markets.  Be sure to also visit Newhouse's Tina Press and David Rubin Career Development Center.