SU Libraries offers numerous research tools and information sources to assist you when investigating the world of advertising. Explore the linked sections of this guide for leading examples of these tools. [course sections during Fall 2022 taught by Professors Brian Sheehan, Kevin O'Neill and Mel White] || Be selective when searching for information about a brand, product category phrase, or other topic.
Users of MRI University Reporter database: The consumer survey data in that MRI interface has migrated into the Simmons Insights database platform, and folded into the search feature within Simmons called "Brand Catalyst.." MRI-Simmons is discontinuing that older University Reporter platform, which access at Syracuse University ended as of June 30, 2021. Contact Newhouse Librarian, Michael Pasqualoni [firstname.lastname@example.org || (315) 443-3715] with any related questions about those databases.
eMarketer is a repository of data and discussion about digital marketing, media and ecommerce. Covers information environments and technologies that some traditional industry and market research databases overlook, with a focus that includes mobile computing, online advertising, tablets, smartphones, mobile payments and more. The eMarketer database curates a large collection of presentation friendly data visualizations, which draw upon thousands of published industry sources and leadership interviews. Concise, single topic summary reports are included to assist with the development of media strategies, budgeting and other data driven presentations and analysis. Digital market data for numerous countries are represented, with over 10,000 new data charts added each year. Download options include Excel, PowerPoint, JPG and PDF.