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Syracuse University Libraries

PRL 206 - Public Relations Principles and Concepts (Spring 2020)

Research starting points from SU Libraries for PRL 206 students

Richard K. Miller & Associates Market Research Reports

In addition to powerful market research databases like Mintel and Academic, SU Libraries also makes available various electronic book titles from publisher Richard K. Miller & Associates. These offer extensive market research reports on subjects that include:

  • Entertainment, Media and Advertising
  • Consumer Behavior
  • International Consumer Markets
  • Health Care Business Market
  • Leisure Market Research
  • Restaurant Food & Beverage Market
  • Sports Marketing
  • Travel & Tourism Market Research

  Market/Industry Research - Additional Core Databases

Those researching the overall landscape of an industry or industry sector, may benefit from review of one or more these various business oriented resources and publications. The focus of these databases is NOT limited to public relations, but rather is on learning more about specific industries and markets within which a PR professional might be active: