Edison Research
This organization offers a large volume of freely available reports and data about American digital media consumers, and is notable for its analysis of the podcasting industry. This includes access to Edison’s reports called Infinite Dial, studies with commercial sponsors such as Amazon Music, Wondery, and ART19. Infinite Dial reports track mobile behaviors, internet audio, podcasting, social media, smart speakers and more. See also, Edison’s full subpage covering Audio Research PLEASE NOTE: Some of Edison’s data and reports, including election polling data - at times may not be open access, or otherwise require a direct client relationship with Edison Research. Edison Research data on numerous topics also is viewable at times within additional third party databases, such as the statistical data aggregators, Statista and Insider Intelligence eMarketer, political polling data available via the database, Roper iPoll (where search results can be filtered to only yield data sourced from Edison Research), or at times, within any number of secondary reporting appearing in news and newspaper sources
Here's a link to the full A to Z list of databases available through the Syracuse University Libraries. Includes databases containing articles, images, data and videos. Search for a database by title, subject area, or content type.
eMarketer is a repository of data and discussion about digital marketing, media and ecommerce. Covers information environments and technologies that some traditional industry and market research databases overlook, with a focus that includes mobile computing, online advertising, tablets, smartphones, mobile payments and more. The eMarketer database curates a large collection of presentation friendly data visualizations, which draw upon thousands of published industry sources and leadership interviews. Concise, single topic summary reports are included to assist with the development of media strategies, budgeting and other data driven presentations and analysis. Digital market data for numerous countries are represented, with over 10,000 new data charts added each year. Download options include Excel, PowerPoint, JPG and PDF.
Access World News Access Tip: Access World News (Newsbank) has been expanding its range of full page imaged newspaper archives of current and recent content, with titles like The Guardian, The Independent, and more local to the SU Hill, Syracuse Post-Standard. A handy way to see all such page imaged newspaper collections from the Access World News homepage is to click on the A-Z Source List, then click on the column heading for "Format" so that the format type called "image" sorts the page imaged newspaper titles toward the top of that A to Z list.
In addition to powerful market research databases like:
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SU Libraries also makes available various electronic book titles from:
These offer extensive market research reports on subjects that include: