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Syracuse University Libraries

Communications - Online Master of Science Program

A research starting points guide from Syracuse University Libraries intended for students enrolled in Newhouse School's online Master of Science in Communications program.

Databases A-Z

Here's a link to the full A to Z list of databases available through the Syracuse University Libraries.  Includes databases containing articles, images, data and videos.  Search for a database by title, subject area, or content type.

eMarketer

eMarketer database menu

eMarketer is a repository of data and discussion about digital marketing, media and ecommerce. Covers information environments and technologies that some traditional industry and market research databases overlook, with a focus that includes mobile computing, online advertising, tablets, smartphones, mobile payments and more.  The eMarketer database curates a large collection of presentation friendly data visualizations, which draw upon thousands of published industry sources and leadership interviews.  Concise, single topic summary reports are included to assist with the development of media strategies, budgeting and other data driven presentations and analysis.  Digital market data for numerous countries are represented, with over 10,000 new data charts added each year.   Download options include Excel, PowerPoint, JPG and PDF.

Additional Databases

  • Business sources - including industry snapshots, company profiles, consumer survey data and trade journal literature:
  • Media Law
  • Psychological, social and/or political aspects of communications:
  • Racial, ethnic and women's perspectives:
  • Interdisciplinary scholarly journal repository:
  • Popular newspaper and magazine sources:

Access World News Access Tip:  Access World News (Newsbank) has been expanding its range of full page imaged newspaper archives of current and recent content, with titles like The Guardian, The Independent, and more local to the SU Hill, Syracuse Post-Standard.  A handy way to see all such page imaged newspaper collections from the Access World News homepage is to click on the A-Z Source List, then click on the column heading for "Format" so that the format type called "image" sorts the page imaged newspaper titles toward the top of that A to Z list.

  MRI - Consumer Data

Richard K. Miller & Associates Market Research Reports

In addition to powerful market research databases like:

and

SU Libraries also makes available various electronic book titles from:

These offer extensive market research reports on subjects that include:

  • Entertainment, Media and Advertising
  • Consumer Behavior
  • International Consumer Markets
  • Health Care Business Market
  • Leisure Market Research
  • Restaurant Food & Beverage Market
  • Sports Marketing
  • Travel & Tourism Market Research

Data-Planet Statistical Datasets

Data Planet Logo

SRDS Media Solutions

SimplyAnalytics