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Syracuse University Libraries

Linking to SU Libraries' Online Resources

Learn how to create permanent, sharable, and proxy-friendly links to SU Libraries' online resources

Linking to Medici.tv Videos

WARC database [World Advertising Research Center] includes video in some of its online case studies describing effective campaigns in advertising.  The example below includes a case studio with video of a campaign of Coca-Cola created for marketing of their cola in China.

  1. Copy the URL for the browser window for the WARC case study containing the video of interest
  2. In this case that URL is https://www-warc-com.libezproxy2.syr.edu/content/article/warc-prize-asia/coca-cola-faces-of-the-city/127240 and should work for on-campus as well as off-campus video access for all current SU NETID holding students, staff or faculty

 

 

example of a case study with an embedded video from the WARC database