For basic background information, advertisement collections, and links to other related resources, check out these reference sources:
An audiovisual library of more than 120,000 U.S. and international advertisements (1999-present), including Television, Digital, Print, Radio, and more. Content originates from over 20,000 advertising agencies, each providing critical information, such as Title, Agency, Advertiser, Brand, Taglines, and full credits.
An online database that tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.
- SRDS Media Solutions
A media planning resource leading to online directories for television and radio broadcasting, digital media, print newspapers and magazines, place-based and outdoor media. In addition to local market profiles and a tool called local market audience analyst, SRDS covers websites, programmatic media planning and digital networks & technology.
“World Advertising Research Center” contains best practice case studies covering advertising, marketing communications and branding. WARC helps identify effective advertising practices, industry trends, and is a gateway to its own publications (e.g. Admap, International Journal of Advertising) and to videos from advertising campaigns.