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Syracuse University Libraries

ADV 425: Integrated Advertising Campaigns (Spring 2022)

An SU Libraries research starting points guides for students enrolled in ADV 425

Adweek

Adweek magazine - recent and back issues are available within various third party business article databases.  This link to Adweek magazine will bring up the access available from Newsbank's Access World News database (2019 - present).  This access offers articles from the most current issues of Adweek magazine.  Alternatively, for coverage of older back issues of Adweek Magazine (2004 - recent months, but about two months less current than the Access World News coverage), visit Adweek Magazine via Business Source Elite

To arrive at these options manually, begin that access by typing "Adweek" into the library's journals a to z list.  Scroll  beyond some partial coverage of regional copies of Adweek to the entry depicted in the image below - for the main U.S. edition of Adweek.  Click though the link labeled "Access World News Research Collection," for coverage of the current issue articles of Adweek, OR for the collection of Adweek articles covering back to the year 2004 thru to approximately two months ago, click though the link labeled, "Business Source Elite." The access point using "ABI/Inform" database is an alternative option (2003 - recent issues; but less current than what is available if visiting "Access World News").  

 

Adweek entry on the library's journals a to z list

Adweek - [Student Discounts-Personal Digital Subscriptions]

Adweek - [Print Editions]

Hardcopy, bound, and back issue microfilmed editions of Adweek magazine
bound volumes or microfilm can be requested from storage using links embedded on each Classic Catalog item record for this title