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Syracuse University Libraries

ADV 425: Integrated Advertising Campaigns (Spring 2022)

An SU Libraries research starting points guides for students enrolled in ADV 425

Databases A-Z

Here's a link to the full A to Z list of databases available through the Syracuse University Libraries.  Includes databases containing articles, images, data and videos.  Search for a database by title, subject area, or content type.

  Databases-Advertising Industry & Mass Media Studies

See also:

  • Interactive Advertising Bureau
    Industry organization of media and technology companies involved with online interactive advertising.

  • ClickZ
    Free source of interactive marketing news with links to data on internet and audience research and related statistics and data tools.

  Watch for the SULinks icon

SULinks icon

If you see this next to the record for an article in a Library database, click on it to see if the full-text is available online.

  Find a Magazine Title @ Bird Library


Contagious Magazine - Cover Image

To identify whether SU Libraries has a specific magazine (i.e., journal) title in its print or online collection, you can:

  • (For titles available online) Enter the magazine title into the Library's journal locator (a list of print and electronic journals, magazines and newspapers available through the Syracuse University Libraries.  Search or browse by title, ISSN, or subject category)  OR
  • Enter the magazine title into the Library's Classic Catalog (using a 'journal title' search.  A list of print and electronic materials available in the Syracuse University Libraries.  Includes books, journals, maps, sound recordings, archival materials, government documents and more.) OR 
  • (For browsing titles in print format) Browse titles alphabetically in the current periodicals area of Bird Library, 2nd Floor


Market Share Reporter

  • Market Share Reporter (Gale Research) HF 5410 M35 - Latest edition shelved in Bird Library's 2nd floor reference collection.  Back issues to 1993 shelved at the Library's off-site storage facility - under same call number (request delivery using the classic catalog link to Market Share Reporter above).  Presents market share data on over four thousand companies, and on thousands of products, facilities and brands.  Several entries are usually available in each industry.