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Syracuse University Libraries

ADV 523: Digital Branding and Strategy (Spring 2022)

An SU Libraries research starting points guide for students enrolled in ADV 523

Digital Wall Street Journal

Wall Street Journal Digital Edition via Syracuse University Libraries: Available to all current Syracuse University faculty, student, and staff NetID holders with email addresses.

  • The Wall Street Journal Digital Edition provides access to digital content from the past four years to present, and print content for 90 days, with digital e-reader access for 7 days. It includes access to exclusive events, offers and complimentary e-books, curated newsletters including “The 10 Point”, and podcasts and discussions with editors and influencers.
  • Note that access is limited to current NetID holders with accounts only, and will expire after a specified period of time. Current Syracuse University faculty, students, and staff may reauthenticate. If you register as a student, enter your graduation year.

Registration Instructions - Digital Wall Street Journal

To register for the Wall Street Journal Digital Edition account:

  1. Connect to this registration information page, authenticating with your NetID.
  2. Follow instructions for registering, using your email address and password of your choice. Do not use your NetID password. If you register as a student, enter your graduation year.
  3. You will receive a confirmation message in your email. Use the link in the email message to activate your account and access the Wall Street Journal sign-in page.
  4. After registering, you may access the Wall Street Journal directly (without going through SU Libraries site), by going to or connecting via mobile app, if enabled.
  5. Please note the Wall Street Journal Privacy Notice, Subscriber Agreement and Terms of Use, and Cookie Notice.
  6. If you have problems registering or accessing your account subsequently, please report the problems using the Report an Electronic Resource Issue form.
  7. Access will expire after one year for faculty and staff, and at stated graduation date for students.
    • Current Syracuse University faculty and staff will receive an email to reauthenticate.
    • Students will receive notification when access ends. Continuing students need to reach out to the Wall Street Journal to extend access.
Additional Information:  There is also an site designed for educators that provides information about resources available to account holders, including access to articles and other materials for online use by content, lesson plans, critical thinking resources, and a seminar series.


Already have a personal account:  It is not possible to use the same email address for both a personal and a Syracuse University Libraries digital Wall Street Journal account.  Call 1 800 JOURNAL or email to cancel a paid account that uses an email address, before registering for WSJ access through SU's campus-wide site license.  Use that contact information for other questions regarding personal accounts.

Quick Links To Print Edition Wall Street Journal (via ProQuest)

Back issue print edition Wall Street Journal content is available (without need for personal subscription) via Syracuse University Libraries:

numbered library newspaper sticks

Coronavirus Misinformation (via NewsGuard)

Coronavirus Misinformation Center (NewsGuard Technologies, Inc.)
Founded in 2018, NewsGuard is a for-profit venture that assigns a nutrition label assessment – and ultimately a color coded rating -  to digital news sources.

  • The inventory of dubious news websites tracked by NewsGuard has always been free to access
  • NewsGuard is waiving its $2.95 personal membership fee for the duration of the COVID-19 crisis for those interested in downloading their full browser plugin (works on Chrome, Safari, Edge and Firefox browsers, and on Edge mobile browsers for iOS and Android devices)
  • The tool can be applied for news website evaluation not limited to coverage of the Coronavirus
  • Students and other researchers are encouraged to apply a wide assessment criteria when evaluating sources, and in most cases not limit their assessments or rankings to any single review source or service (seek out multiple points of view in multiple respected sources).  See also the section of short online learning modules, under "Evaluating Information," within SU Libraries Credo Information Literacy Tutorials.  These review key principles for assessing information sources.

More about NewsGuard:

>and see also, subpages identifying NewsGuard’s leadership team, advisory board and investors