Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Syracuse University Libraries

ADV 523: Digital Branding and Strategy (Spring 2021)

A guide to SU Libraries research starting points for students enrolled in ADV 523


Adweek magazine - recent and back issues are available within various third party business article databases.  This link to Adweek magazine will bring up the access available from Ebsco's Business Source Elite database (1994 - present). 

To arrive at the point manually, begin that access by typing "Adweek" into the library's journals a to z list.  Scroll  beyond some partial coverage of regional copies of Adweek to the entry depicted in the image below - for the main U.S. edition of Adweek.  Click though the link labeled "Business Source Elite" for the coverage that comes closest to the current date.  The access point for ABI/Inform is an alternative option (2004 - recent issues; but less current than the Business Source Elite access).  


Adweek entry on the library's journals a to z list

Adweek - [Student Discounts-Personal Digital Subscriptions]