SU Libraries offers numerous research tools and information sources to assist you when investigating public relations. Explore the various sections of this guide (including links in the guide's menu bar) for leading examples of these tools.
Communication Source is a leading index of scholarly journal literature in the communication studies fields. Also indexes some leading popular and trade magazines relevant to communications as well. Includes coverage of PR journal titles such as: Public Relations Review, Journal of Public Relations Research, Public Relations Quarterly, Public Relations Research Annual). This database merges together two previously named resources, formerly known as "communication & mass media complete" (ebsco) and "comabstracts" (sage).
The Business Source Elite database covers nearly 1,100 business publications and economics journals, including nearly 500 peer-reviewed publications. Includes coverage of the Harvard Business Review
Weekly trade journal in public relations. Current and back issue articles are available from SU Libraries via various third party database platforms (e.g., ABI/Inform, etc.).
PRWeek (U.S.) - Online
*access note: after clicking on PRWeek (U.S.) - for year 2001 thru current issue articles - follow these steps-
1) on the subsequent Library Catalog screen - use the "click here for full text" link - followed by
2) on subsequent screen - use the pull down menu located at right margin to choose a mediating database that contains back issue PRWeek articles
PRWeek (U.S.) - Print
Current Issues - 2nd floor, Current Periodicals Section - Bird Library
Back Issues - HD 59 P79 - off-site storage facility (request delivery via the Classic Catalog page for PRWeek (U.S.) - Print )
PR Week (U.K.) - Online
*access note: article text for the back issue articles of the U.K. edition can be retrieved using keyword search queries via LexisNexis Academic database. Recommended navigation begins at the SU Libraries Journals list. From that query window type in the phrase PR Week (U.K. edition) .
PRWeek digital does not offer institutional subscriptions to academic libraries at this time. They offer a lot of online content in exchange for a free registration, as well as full digital archival access - together with optional premium features - via paid individual subscriptions (as of 2017, subscription rates begin at $348/year).
Need help on formatting the sources you cite in your academic writing (e.g., APA, MLA, etc.) or want access to full-fledged online bibliographic management systems-like "RefWorks" or "Endnote Web" or "Zotero?" Visit the SU Libraries Citation Support website.