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Communications@Syracuse - Master of Science Program

A research starting points guide from Syracuse University Libraries intended for students enrolled in Newhouse School's online Master of Science in Communications program.

Sage Research Methods Online (SRMO)

Sage The Natural Home for Authors, Editors & Societies

Sage Research Methods Online (SRMO). SRMO provides access to information about research methods compiled from a variety of Sage publications, including books/handbooks, articles, and the “Little Green Book” series, Quantitative Applications in the Social Sciences.  SRMO is searchable and browsable by author, and it includes a methods map, as well as video tutorials.  Results can be refined to focus on the discipline of media and communication.

Great resource for learning more about what comprises a specific research method, with a view into how that method was applied within specific published journal literature.

  • analysis of variance (ANOVA)
  • ethnography
  • focus groups
  • interviews
  • mixed methods
  • narrative analysis
  • qualitative research
  • quantitative data analysis
  • regression
  • sampling
  • social network analysis
  • structural equation modeling
  • surveys
  • time-series analysis
  • visual representations
  • ...and more