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Communications@Syracuse - Master of Science Program

A research starting points guide from Syracuse University Libraries intended for students enrolled in Newhouse School's online Master of Science in Communications program.

Identifying Journals

cover of journal of public relations research

 

cover of journal of advertising research

 

The Journal Locator   is the list of print and electronic journals, magazines, and newspapers available through the Syracuse University Libraries.  Search or browse by title, ISSN, or subject category.  The locator also has a subject category pull down menu for viewing groups of titles arranged by broad categories, such as:

 

  • Browsing through thousands of available journal titles can be helpful for some research purposes, but if you are looking to locate articles or other sources on a specific topic, spanning across multiple unique journal sources, you'll want to explore one or more of the Best Bet databases listed on the home page of this subject guide.  
     
  • Be on the look out for patterns in your search results that repeatedly point toward leading journal titles in your field or sub-discipline.  Use the Journal Locator to systematically browse recent and historical back issues of those titles.

PR Week

P R Week

Weekly trade journal in public relations.  Current and back issue articles are available from SU Libraries via various third party database platforms (e.g., ABI/Inform, etc.).

PRWeek (U.S.) - Online
*access note:  after clicking on PRWeek (U.S.) - for year 2001 thru current issue articles - follow these steps-

1) on the subsequent Library Catalog screen - use the "click here for full text" link - followed by

2) on subsequent screen  - use the pull down menu located at right margin to choose a mediating database that contains back issue PRWeek articles  

PRWeek (U.S.) - Print
Current Issues - 2nd floor, Current Periodicals Section - Bird Library
Back Issues - HD 59 P79 - off-site storage facility (request delivery via the Classic Catalog page for PRWeek (U.S.) - Print )

PR Week (U.K.) - Online
*access note: article text for the back issue articles of the U.K. edition can be retrieved using keyword search queries via ABI/Inform database.  Recommended navigation begins at the SU Libraries Journals list.  From that query window type in the phrase PR Week (U.K. edition) .

PRWeek digital does not offer institutional subscriptions to academic libraries at this time.  They offer a lot of online content in exchange for a free registration, as well as full digital archival access - together with optional premium features - via paid individual subscriptions (as of 2017, subscription rates begin at $348/year).