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Communications@Syracuse - Master of Science Program

A research starting points guide from Syracuse University Libraries intended for students enrolled in Newhouse School's online Master of Science in Communications program.

Identifying eBooks via SUMMON

When searching SUMMON at http://library.syr.edu, apply BOTH of these two refinements to your results following a search

  •  “full text online” AND
  •  “book/ebook”
  • SUMMON:  A search engine for most of the Syracuse University Libraries' collections and other resources beyond the SU Libraries.  Includes articles, books, journals, maps, sound recordings, archival materials, government documents, and more.  Use for searching for articles.  Narrow or expand results using multiple search refinements.
  • Classic Catalog:  A list of print and electronic materials available in the Syracuse University Libraries.  Includes books, journals, maps, sound recordings, archival materials, government documents and more.  Search by keyword, author, title, subject heading, or call number.

Scholarly Encyclopedia

Books 24x7 - Business Topics

Books twenty four seven business topics ebooks collection search interface

 

Books 24x7 is an extensive collection of full-length electronic books - that includes a category for business topics.    From the main interface, select "business topics" from the menu.  Thousand of titles are available from publishers like AMACOM, Jossey-Bass, Harvard University Press, M.I.T. Press and more - covering areas that include but are not limited to:

  • Business Analysis
  • Finance & Accounting
  • International Business
  • Technology in Business
  • Social Media
  • Human Resources
  • Management & Leadership
  • Marketing & Sales

See especially ebook titles under the "marketing & sales" category, which cover subtopics like:

  • Advertising
  • Brand Management
  • Online Marketing, etc.

    Books 24x7 ebook collections outside of business also offer thousands of titles on subjects such as Information Technology (e.g., countless titles helpful for those looking to enhance knowledge and skills with specific software), Desktop Video, Engineering, U.S. government affairs and more.

Google Scholar

Many researchers use free tools like Google Scholar (GS) to identify helpful books or journal articles. Check the SU Libraries Classic Catalog and/or Journal Locator for availability at Syracuse. Check the library's "Help for Distance Students" website  for information about book and article delivery.