Use of one of the two major citation databases is also highly recommended:
Six other BEST BET article databases are:
Weekly trade journal in public relations. Current and back issue articles are available from SU Libraries via various third party database platforms (e.g., ABI/Inform, etc.).
PRWeek (U.S.) - Online
*access note: after clicking on PRWeek (U.S.) - for year 2001 thru current issue articles - follow these steps-
1) on the subsequent Library Catalog screen - use the "click here for full text" link - followed by
2) on subsequent screen - use the pull down menu located at right margin to choose a mediating database that contains back issue PRWeek articles
PRWeek (U.S.) - Print
Current Issues - 2nd floor, Current Periodicals Section - Bird Library
Back Issues - HD 59 P79 - off-site storage facility (request delivery via the Classic Catalog page for PRWeek (U.S.) - Print )
PR Week (U.K.) - Online
*access note: article text for the back issue articles of the U.K. edition can be retrieved using keyword search queries via ABI/Inform database. Recommended navigation begins at the SU Libraries Journals list. From that query window type in the phrase PR Week (U.K. edition) .
PRWeek digital does not offer institutional subscriptions to academic libraries at this time. They offer a lot of online content in exchange for a free registration, as well as full digital archival access - together with optional premium features - via paid individual subscriptions (as of 2018, subscription rates begin at $248/year).
These two citation databases are powerful research tools that cover a vast scope of interdisciplinary subject matter involving all topic areas. Both also include "times cited" links that allow a researcher or author to follow-up on subsequent citation patterns for an article(s) of interest:
If you see this next to the record for an article in an SU Libraries database, click on it to see if the full-text is available online.