Use of one of the two major citation databases is also highly recommended:
Six other BEST BET article databases are:
Weekly trade journal in public relations. Current and back issue articles are available from SU Libraries via various third party database platforms (e.g., ABI/Inform, etc.).
PRWeek (U.S.) - Online
*access note: after clicking on PRWeek (U.S.) - for year 2001 thru current issue articles - follow these steps-
1) on the subsequent Library Catalog screen - use the "click here for full text" link - followed by
2) on subsequent screen - use the pull down menu located at right margin to choose a mediating database that contains back issue PRWeek articles
PRWeek (U.S.) - Print
Current Issues - 2nd floor, Current Periodicals Section - Bird Library
Back Issues - HD 59 P79 - off-site storage facility (request delivery via the Classic Catalog page for PRWeek (U.S.) - Print )
PR Week (U.K.) - Online
*access note: article text for the back issue articles of the U.K. edition can be retrieved using keyword search queries via ABI/Inform database. Recommended navigation begins at the SU Libraries Journals list. From that query window type in the phrase PR Week (U.K. edition)
PRWeek digital does not offer institutional subscriptions to academic libraries at this time. They offer a lot of online content in exchange for a free registration, as well as full digital archival access - together with optional premium features - via paid individual subscriptions (as of 2018, subscription rates begin at $298/year).
These two citation databases are powerful research tools that cover a vast scope of interdisciplinary subject matter involving all topic areas. Both also include "times cited" links that allow a researcher or author to follow-up on subsequent citation patterns for an article(s) of interest:
If you see this next to the record for an article in an SU Libraries database, click on it to see if the full-text is available online.