ADV 421 - Advertising Portfolio II (Spring 2018)

A specific set of Simmons Oneview study data available here called "Simmons Connect" provides metrics of reach, time spent and activity involving consumer interaction with online and mobile technologies.

Some additional notes regarding the Simmons Oneview database:

• The SU Libraries subscription has a fifty (50) simultaneous user limit.
• SU  NETID login is required to access this content (especially for access from off-campus locations).
• If when clicking into the database, you receive a compromised webpage security message, click your way thru that by clicking “yes.”..and/or “add exception” – depending on the message you see.

Downtimes:  Simmons software upgrades occur on Wednesdays - 9 PM ET - access restored as soon as possible, but Simmons reserves right to keep the system offline until 6 a.m. ET the following Thursday morning; System maintenance is also performed the first Saturday of each month between 10 a.m. and 3 p.m. ET.

• In addition to help appearing on this SU Libraries subject guide, Simmons OneView questions can also be directed to Public Communications Subject Librarian, Michael Pasqualoni (315) 443-3715

MRI-Simmons User Support Site [this is the question mark ? icon visible at upper right corner of the Simmons platform]

• Includes user guide PDFs (links to some of the more notable guides also listed below), information on how to interpret cross-tabs and quick reports and, for advanced users, a section on study resources with in-depth coverage of the methodology Simmons employs. Guides will appear within the Simmons Support website for some features and content not available to university subscribers (e.g., Data Haul or reporting for local markets data not purchased under the current subscription at Syracuse University)

NEW FOR 2023 - VERSION 2.0:  Simmons users will see an option on its main landing page, upper right corner, to "launch 2.0," which will open up MRI-Simmons newest user interface for creating cross-tabulations.  From inside the newest, version 2.0 user interface, researchers preferring familiar navigation common within the tradiitonal interface can click on "launch 1.0" to return to that previous search interface environment.

TUTORIAL VIDEOS FOR VERSION 2.0:  Instruction Videos for MRI-Simmons Composer 2.0 [24 mins] and Cross-Tab 2.0 [15 mins] 

The new (since 2021) user friendly search option called "Composer" supplements existing options for exploring Simmons data known as the Smart Search and the Dictionary Search.   Also new since 2021 at SU is access on the Simmons platform to the data visualizations tool called "Brand Catalyst."  Brand Catalyst supports creation of personas where those consumer behaviors and preferences can be compared and predicted.

please note: 

• The user guidance is current as of 2023
• Ignore references in the guides to use of personal usernames and passwords, not applicable to the access available via SU Libraries
• Ignore references to features and tools not part of SU's institution wide academic subscription at this time (such as, Sales Catalyst, Omnibus, Data Haul, or Geo-Mapping) || Some are unavailable because of subscription expense/others unavailable because institutional licensing for that tool or data set is not offered to colleges and universities

"Searching Simmons OneView," Created by McIntyre Library - University of Wisconsin, Eau Claire.{disregard verbal references specific only to U of Wisconsin, Eau Claire}

..For example, here's Prof Egan's tutorial on Simmons Quick Reports

This example assumes one has retrieved data or otherwise built a cross-tabulation using Simmons' adult survey (NHCS)

• Simmons Research LLC (2010).  Fall 2010 NHCS Adult Study 12 Month [Data File].  Retrieved from Simmons OneView Database.

*Edit your citation accordingly to indicate the survey year one has actually used and/or to reflect instances when the data or cross tabulation comes from a survey (i.e., study) within Simmons of those other than adults (such as the “kids” or “teens” studies).  For example:

• Simmons Research LLC (2009).  Fall 2009 NCS Kids Study 12 Month [Data File]. Retrieved from Simmons OneView Database.
   
• Simmons Research LLC (2010).  Fall 2010 NCS Teens Study 12 Month [Data File].  Retrieved from Simmons OneView Database

Important information for faculty and students about Oneview: 

• Access to Simmons Oneview via SU Libraries does not require a dedicated Oneview password
• The subscription is limited to 50 simultaneous users
• The 51st person should receive a message letting him/her know that he/she needs to try later
• In order to allow access for all users, please logout of Oneview when you finish using it
• You will be automatically logged out by the system after a seven minute period of inactivity

Because there are a limited number of simultaneous users, please do not wait until the last minute to start any assignment requiring OneView access!

Simmons OneView allows a researcher to create powerful cross-tabulated analysis of consumer survey data, comparing specific demographic categories for U.S. consumers to an enormous array of possible brand preferences, product category preferences and media reading/listening/viewing habits.    

Simmons Oneview's most up to date user guide and other tutorials are available under the "resources" link once you have logged into this database

AVOID USING THE BROWSER BACK BUTTON - ONCE INSIDE SIMMONS ONEVIEW (DOING SO MAY LOG YOU OUT OF THE SYSTEM)