Contagious Online access to the full run of Contagious Magazine (2004 thru present), including embedded images and video
Two PDF handouts from GfK Mediamark Research & Intelligence with guidance on how to explore MRI data and how to interpret results seen in the MRI "University Reporter" interface
Need help on formatting the sources you cite in your academic writing (e.g., APA, MLA, etc.) or want access to full-fledged online bibliographic management systems-like "RefWorks" 'Zotero" or "Endnote Web?" Visit SU Libraries Citation Support website.
This guide is intended for Spring 2018 ADV 421 students (Course section taught by Prof Kevin O'Neill)
SU Libraries offers numerous research tools and information sources to assist you when investigating advertising. Explore the various sections of this guide, including tabbed sub-pages, for links to leading examples of these tools.
These resources gathered by SU Public Communications Librarian, Michael Pasqualoni.
Television Bureau of Advertising
Non profit trade association for the U.S. broadcasting industry.
News, business, and legal sources covering world news and companies, and including U.S. Supreme Court decisions, state, federal and international law, regulations, and law reviews.
LEARN MORE ABOUT NEXIS UNI - WHICH IS THE LEXIS NEXIS REPLACEMENT INTERFACE FOR THE DATABASE FORMERLY KNOWN AS LEXISNEXIS ACADEMIC:
PDFs with overviews of Nexis Uni, user search tips, permalinking options, etc.
For a gateway to additional newspaper databases SU Libraries offers - visit the online research guide site called Newspaper Databases - Both ProQuest News & Newspapers & Access World News databases are highly recommended.
Cross-Platform Dimensions by Media Dynamics
Also available at Bird Library, 2nd floor - reference collection (for in library use only):
Intermedia Dimensions (Media Dynamics, Inc.): Reference book title useful for cross-comparisons of different media types (online, TV, radio, magazines, etc.) for relevant audience demographics, media ‘reach,’ CPM (“Cost per Mile”) data for advertising as well as qualitative comparisons of various media types and implications for media planning.
This slightly older Media Dynamics title also available at 2nd Floor reference collection, Bird Library (does not circulate, in-library use only):
The Media Book (Media Dynamics, Inc.): In a single reference book, this 2014 edition offers quantitative and qualitative aspects of performance for all six major media—TV, radio and magazines, the Internet, newspapers and out-of-home (including digital). Provides media planners and buyers and media sellers with a conciser review of all aspects of media performance including a historical overview, audience reach, demographic appeals and CPMs. Also includes proprietary estimates on subjects such as ad exposure factors, ad awareness levels by GRP levels and ad wearout. Includes some data Media Dynamics obtains via partnerships with other leading research companies like GfK MRI, Experian and Scarborough.
4As ("American Association of Advertising Agencies") - Ad Agency Search Engine