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Syracuse University Libraries

ADV 523 - Digital Branding and Strategy (Spring 2018)

An SU Libraries starting points guide for students enrolled in ADV 523

  Market/Industry Research - Additional Core Databases

Those researching advertising topics may benefit from review of one or more these various business oriented resources and publications. The focus here is on learning more about specific industries and markets:


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Richard K. Miller & Associates Market Research Reports

In addition to powerful market research databases like Mintel and Academic, SU Libraries also makes available various electronic book titles from publisher Richard K. Miller & Associates. These offer extensive market research reports on subjects that include:

  • Entertainment, Media and Advertising
  • Consumer Behavior
  • International Consumer Markets
  • Health Care Business Market
  • Leisure Market Research
  • Restaurant Food & Beverage Market
  • Sports Marketing
  • Travel & Tourism Market Research