Mass Observation Online, 1937-1972 Archive of Mass Observation, a pioneering social research organization founded in Great Britain in 1937. Holds material that can be relevant to research in cultural and social history, sociology, anthropology, education, literature, gender studies, and war studies. Among the subjects addressed in diaries, survey questionnaires and responses, file reports, original manuscript and typescript papers, printed publications, photographs, and interactive maps are various aspects of day-to-day lives of respondents during the period of 1937-1967. Topics include class, race, religion, sexual behavior, marriage, fashion, reading, radio and music, cinema, gambling, smoking, capital punishment, politics, World War II, propaganda, the atomic bomb, and the Korean War.