For a demonstration of how to search some of the market research databases listed on this page, refer to the Market Research Video Tutorial.
MRI Simmons Search Hints: Many of the tutorials listed here are based on the earlier version of the MRI Simmons interface. To reach that version, click on "Launch 1.0," once you are in MRI Simmons. For guidance on how to use Simmons and interpret Simmons reports and data, view the short video How to use Simmons Insights from the University of Alabama Libraries (which shows a basic Crosstab search using the Simmons Dictionary to find data) and visit this guide on using Simmons from the Bentley University Library (which has short videos on Quick Reports and creating a Crosstab search, as well as links to guides from Simmons on interpreting the reports and data). For more in-depth guidance, visit the Simmons Insights page of the Advertising Guide, which was compiled by SU Librarian for the Newhouse School of Public Communications Michael Pasqualoni.
NOTE: Additional sources for demographic data may be found on the Data & Demographics tab (on the left sidebar) of the Business Information Guide.
The following market research resources video tutorial (which complements the Nuts and Bolts of Great Business Plans page of the Business Information Guide) is part of a series of four video tutorials developed by Business, Management and Entrepreneurship Librarian Stephanie JH McReynolds to support EEE 457 students as they develop their Capstone business plans. Although developed with EEE 457 students in mind, anyone who is interested in learning more about market research resources offered by Syracuse University Libraries is welcome to view. If something interests you, please check it out. For instance, maybe you already know a lot about eMarketer, but have never considered exploring Mintel Reports for market research.