SimplyAnalytics is a mapping, analytics, and data visualization application helpful for understanding the socio-demographic and economic conditions of any geographic area in the United States. Over 100,000 variables cover demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, technology, and public health. Data partners include Nielsen Claritas, Dun & Bradstreet, Simmons, GFK MRI, Easy Analytic Software (EASI), and Applied Geographic Solutions. Four simultaneous users. Users must also create their own personal profile.