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Syracuse University Libraries

ADV 208 - The Big Idea in Advertising (Spring 2018)

A research starting points page for ADV 208

Welcome

This guide is intended for Spring 2018 ADV 208 students (Course sections taught by Profs Kevin O'Neill, Ed Russell and Rebecca Ortiz)
SU Libraries offers numerous research tools and information sources to assist you when investigating advertising. Explore the various sections of this guide, including tabbed sub-pages, for links to leading examples of these tools.

These resources gathered by SU Public Communications Librarian, Michael Pasqualoni.

Advertising Database BEST BETS

adforum logo

 

 

world advertising research center logo

Mintel Academic Logo

 

MRI plus logouniversity reporter logo

simmons logo

 

kantar media srds logo

 

adspender logo

 

ebsco logo

 

 

ad age datacenter logo

 

asrc logo

Kanopy - Video Collection

Kanopy Logo

eMarketer

emarketer database menu

 

TVB

T V B Local Media Marketing Solutions

Television Bureau of Advertising
Non profit trade association for the U.S. broadcasting industry.
See especially:

News - Nexis Uni

LEARN  MORE ABOUT NEXIS UNI - WHICH IS THE LEXIS NEXIS REPLACEMENT INTERFACE FOR THE DATABASE FORMERLY KNOWN AS LEXISNEXIS ACADEMIC:

Nexis Uni Support & Training (LexisNexis)

PDFs with overviews of Nexis Uni, user search tips, permalinking options, etc.

For a gateway to additional newspaper databases SU Libraries offers - visit the online research guide site called Newspaper Databases

Notable Audience Research Titles at Bird Library

Also available at Bird Library, 2nd floor - reference collection (for in library use only):

 

intermedia dimensions book cover

Intermedia Dimensions (Media Dynamics, Inc.):  Reference book title useful for cross-comparisons of different media types (online, TV, radio, magazines, etc.) for relevant audience demographics, media ‘reach,’ CPM (“Cost per Mile”) data for advertising as well as qualitative comparisons of various media types and implications for media planning.

This slightly older Media Dynamics title also available at 2nd Floor reference collection, Bird Library (does not circulate, in-library use only):

media book book jacket

The Media Book (Media Dynamics, Inc.): In a single reference book, this 2014 edition offers quantitative and qualitative aspects of performance for all six major media—TV, radio and magazines, the Internet, newspapers and out-of-home (including digital). Provides media planners and buyers and media sellers with a conciser review of all aspects of media performance including a historical overview, audience reach, demographic appeals and CPMs.  Also  includes proprietary estimates on subjects such as ad exposure factors, ad awareness levels by GRP levels and ad wearout.  Includes some data Media Dynamics obtains via partnerships with other leading research companies like GfK MRI, Experian and Scarborough. 

4As Agency Search

4 As - American Association of Advertising Agencies

4As ("American Association of Advertising Agencies") - Ad Agency Search Engine