Skip to main content
Syracuse University Libraries

Engineering Management: Market Information

Market Research Reports & Statistics

Products & Market Share

Consumer Data & Demographics

Guide to MRI University Reporter

Below are two PDF handouts from GfK Mediamark Research & Intelligence with guidance on how to explore MRI data and how to interpret results seen in the MRI "University Reporter" interface:

NOTE: Additional sources for demographic data may be found on the "Data & Demographics" tab (on the left sidebar) of the Business Information Guide.

Your Librarian

Stephanie JH McReynolds's picture
Stephanie JH McReynolds
Contact:
Please email or call for research guidance or an appointment year-round at Bird Library.
(315) 443-9524

Drop-in office hours are regularly held during the spring and fall semesters.

If you need immediate assistance from a library staff person (especially if it is after "business hours") consider using SU Libraries' "Ask Us!" options (which include a 24/7 chat service).

Web Resources

Remember, all information resources are NOT created equal. It is up to you to critically evaluate all of the Internet based resources you use for your projects. See Guide to Evaluating Sources to assist you in judging the quality of the information you find while conducting your research.