Guide to MRI University Reporter
Below are two PDF handouts from GfK Mediamark Research & Intelligence with guidance on how to explore MRI data and how to interpret results seen in the MRI "University Reporter" interface:
NOTE: Additional sources for demographic data may be found on the "Data & Demographics" tab (on the left sidebar) of the Business Information Guide.
Remember, all information resources are NOT created equal. It is up to you to critically evaluate all of the Internet based resources you use for your projects. See Guide to Evaluating Sources to assist you in judging the quality of the information you find while conducting your research.